Summary
“Consumer Attitudes and Online Retail Development in Japan, 2013-2018” is the result of Conlumino’s extensive market research covering the online retail industry in Japan. It provides the magnitude, growth, share, and dynamics of the online retail market in Japan. It is an essential tool for companies active across Japan online retail value chain and for new companies considering entry into the Japanese online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Japan online retail environment. In addition, it analyses the key consumer attitudes and behaviors shaping the online retail industry.
By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
Key Findings
• Increase in the number of smaller households and more women joining workforce will boost online retailing
• Increase in sales tax might encourage more price-sensitive customers to shop online
• In spite of an aging population, the tech savvy elders in the country will drive online retailing sales
• Sales of food and grocery products is growing from the online channel
• Offline retailers are trying to catch up to the online retailers by launching their own online stores
Synopsis
• Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
• Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future
Reasons To Buy
• The report helps to improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
• Understand the consumer behavior and online trends in Japan
• Understand which products will be the major winners and losers in the online arena in the coming years
• Learn from best practice approaches outlined in the case studies of leading online retailers
List Of Content
1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Japan's Online Shopping Environment
3.1.1 Growing internet penetration acting as a catalyst for emerging online shopping market
3.1.2 Fixed broadband penetration increasing at a steady rate
3.1.3 Increasing use of mobile Internet will boost mobile shopping
3.2 Consumer Attitudes and Behavior
3.2.1 Food and Beverage - Purchase route shifting from brick to click
3.2.2 Aging population becoming more familiar to the digital world
3.2.3 Smaller households and increase in working women population boost online retailing
3.2.4 Increasing use of smart phones as a medium for shopping
3.2.5 Offline retailers playing catch-up in the online market
3.2.6 Retailers influencing customers' purchase decisions through faster and free delivery plans
3.2.7 Smartphone apps helps fashion retailers to enhance shopping experience and boost sales
3.2.8 The increase in sales tax might force price sensitive consumers to look for online channel
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 Japan online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 Japan retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2013
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and Electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, News and Stationery categories: Market Size and Forecasts
4.3.10 Sports and Leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and Garden categories: market size and forecasts
4.3.13 Health and Beauty categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Japan
5.1 Retailer 1: Rakuten
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: Zozotown
5.2.1 Business Description
5.2.2 Site Experience
5.3 Retailer 3: Joshin Denki
5.3.1 Business Description
5.3.2 Site Experience
5.4 Other Innovative Retailers in Japan
5.4.1 Oisix - popular as organic food online retailer
5.4.2 Seiyu - aims to be the largest online supermarket with the lowest cost
6 Appendix
6.1 Definitions
6.1.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer
List Of Table
Table 1: Online Retail Sales in Japan, 2013 and 2018
Table 2: Japan Online vs. Offline Retail Sales and Forecast (JPY billion), 2008-2018
Table 3: Japan Online vs. Offline Retail Sales and Forecast (US$ billion),2008-2018
Table 4: Japan Online vs. Offline Retail Sales and Forecast (% Share), 2008-2018
Table 5: Japan Online Sales vs. Global Average, 2008, 2013 and 2018
Table 6: Japan Online Sales vs. Asia-Pacific, 2008, 2013 and 2018
Table 7: Japan Overall Retail Segmentation (JPY billion) by Channel Group, 2008-2018
Table 8: Japan Channel Retail Sales and Forecast (JPY billion) by Channel Group, 2008-2018
Table 9: Japan Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2008-2018
Table 10: Japan Channel Retail Sales and Forecast (% Share) by Channel Group, 2008-2018
Table 11: Japan Channel Retail Sales and Forecast (JPY billion) by Channel, 2008-2018
Table 12: Japan Channel Retail Sales and Forecast (US$ billion) by Channel, 2008-2018
Table 13: Japan Retail Sales Split (JPY million), Online vs. Offline, 2013
Table 14: Japan Retail Sales Split (US$ million), Online vs. Offline, 2013
Table 15: Japan Online Market Dynamics by Category Group, 2008-2018
Table 16: Japan Online Retail Sales and Forecast (JPY million) by Category Group, 2008-2018
Table 17: Japan Online Retail Sales and Forecast (US$ million) by Category Group, 2008-2018
Table 18: Japan Total and Online Retail Sales in Food and Grocery Categories (JPY million), 2008-2018
Table 19: Japan Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2008-2018
Table 20: Japan Total and Online Retail Sales in Electrical and Electronics Categories (JPY million), 2008-2018
Table 21: Japan Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2008-2018
Table 22: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (JPY million), 2008-2018
Table 23: Japan Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2008-2018
Table 24: Japan Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (JPY million), 2008-2018
Table 25: Japan Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2008-2018
Table 26: Japan Total and Online Retail Sales in Books, News and Stationery Categories (JPY million), 2008-2018
Table 27: Japan Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2008-2018
Table 28: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (JPY million), 2008-2018
Table 29: Japan Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2008-2018
Table 30: JPY Total and Online Retail Sales in Furniture and Floor Coverings Categories (JPY million), 2008-2018
Table 31: Japan Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2008-2018
Table 32: Japan Total and Online Retail Sales in Home and Garden Products Categories (JPY million), 2008-2018
Table 33: Japan Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2008-2018
Table 34: Japan Total and Online Retail Sales in Health and Beauty Categories (JPY million), 2008-2018
Table 35: Japan Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2008-2018
Table 36: Japan Exchange Rate JPY-US$ (Annual Average), 2008-2013
Table 37: Japan Exchange Rate JPY-US$ (Annual Average), 2014-2018 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions
List Of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales, 2013 and 2018
Figure 2: Total Internet Users and Penetration, 2008-2013
Figure 3: Total Fixed Broadband Subscribers and Penetration, 2008-2013
Figure 4: Smart Phone Users and Penetration, 2011-2017
Figure 5: Food and Beverage - Purchase Route Shifting to Online
Figure 6: Aging Population Adopting the New Technologies
Figure 7: Percentage of Private Households by Family Type
Figure 8: Offline Retailers Expanding their Online Business
Figure 9: Smartphone App for Social Sharing of User Generated Looks
Figure 10: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 11: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 12: Japan Online and Offline Retail Sales and Forecast (JPY billion), 2008-2018
Figure 13: Japan Online Sales vs. Global Average (% of Total Retail), 2008, 2013 and 2018
Figure 14: Japan Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
Figure 15: Japan Overall Retail Market Dynamics by Channel Group, 2008-2018
Figure 16: Japan Retail Sales and Forecast (JPY billion) by Channel Group, 2008-2018
Figure 17: Japan Retail Sales, Online vs. Offline, 2013
Figure 18: Japan Online Market Dynamics by Category Group, 2008-2018
Figure 19: Japan Online Retail Sales and Forecast (JPY million) by Category Group, 2008-2018
Figure 20: Rakuten: Home Page
Figure 21: Rakuten: Retailer page
Figure 22: Rakuten: Product Comparison
Figure 23: Rakuten: M-commerce app
Figure 24: Zozotown: Home Page
Figure 25: Zozotown: Product View
Figure 26: Zozotown: Product Filters
Figure 27: Zozotown: Customer reviews
Figure 28: Zozotown: Mobile Commerce App
Figure 29: Joshin Stores: Homepage
Figure 30: Joshin Stores: Organization and layout
Figure 31: Joshin Stores: Compare products
Figure 32: Joshin Stores: Installation charges
Figure 33: Oisix: Home Page
Figure 34: Seiyu-Dena Ties to Redesign Seiyu Net Super
Figure 35: The Triangulated Market Sizing Methodology
