Market Focus: Trends and Developments in the Prepared Meals Sector in Russia

Market Focus: Trends and Developments in the Prepared Meals Sector in Russia

Category : Food & Beverages
December  2013  Pages : 41



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Synopsis
This report provides a concise overview of the Prepared Meals market in the Russia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Scope
Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Prepared Meals sector. Key growth categories are highlighted by analysing the market dynamics of the Prepared Meals categories. Market shares are provided for the leading brands across Prepared Meals categories. An overview of packaging trends in the Russian Prepared Meals sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Summary
Why was the report written? This overview of the consumer and market dynamics of the Russian Prepared Meals sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years. What is the current market landscape and what is changing? The rise of Russia’s middle class, aided by rising incomes, has led to significantly more demand for higher quality, nutritious, and convenient food. Russians are becoming increasingly time-poor, and are thus leaning towards packaged snacks and prepared meals in lieu of traditional, labor-intensive Russian cooking.. What are the key drivers behind recent market changes? Delaying marriage has increased the number of single households, impacting eating habits and creating an opportunity for packaged food. What makes this report unique and essential to read? This report brings together consumer insight and market data to provide a comprehensive brief of the Russian Prepared Meals sector. This allows for the rapid identification of key growth opportunities across Prepared Meals categories and their packaging.
Reasons To Buy
Most sales of Prepared Meals in Russia are through Hypermarkets & Supermarkets, which accounted for over 50% of retail sales by value in 2012. This is driven by Hypermarkets & Supermarkets dominance of the Ready Meals category, which accounts for over 90% of the prepared Meals market. Prepared Meals accounted for up to 5% of all Food retail sales in Russia in 2012. The most important motivation is driven by the creation of Personal Space & Time, which shows consumers wanting to relax unwind and free themselves from things to do through food. Working hours are increasing for certain groups, but many consumers similarly have increasingly busy lives as they attempt to juggle work, home life, personal ambitions, and the desire to be close to friends and family. This means they are likely to seek out Food products, and particularly Prepared Meals, that can speed-up the cooking process. Rigid Plastic Tubs with Foil closures are the most commonly used in the Prepared Meals market in Russia

Table Of Contents
Country Context
-          Rising Income and growing middle class are fuelling growth in Russia
-          Russia retail market varies significantly with regional parameters
-          Hypermarkets & Supermarkets is the dominant channel
-          Russian’s eating habits are impacted by rising incomes and ageing population
Consumer Overview
-          Women are the major consumers for Prepared meals while also being the major shopper Prepared meals appeals to Old consumers
-          Heavy Consumption’ is common across most of the age groups
-          Russian consumers consume Prepared Meals products to satisfy the need for Personal Space & Time
-          Need for Personal Space & Time is the key influencer driving category sales
-          Product sales are driven by Busy lives and need for indulgence
Sector Analysis
-          Ready Meals is the most valuable category driving the market
-          Share of Ready Meals category expected to increase
-          Russian Prepared Meals market shows a steady growth
-          Ready Meals continues to be the growth driver of the Prepared Meals market
-          Meal kits is the second fastest growing category after Ready Meals
Brands & Private Labels
-          Moderate Private label penetration in Russia’s Prepared Meals sector
-          Growth in Private labels matches the Category Growth
-          Key brands by category
Packaging Insight
-          Rigid Plastics is the most commonly used packaging material
-          Increasing consumption of Ready Meals will drive Flexible Packaging
Future outlook – key trends in Russian Prepared Meals sector
-          Prepared Meals is one of the fastest growing markets
-          Premiumization of Ready Meals
-          Health likely to be an influencer in future consumption of Prepared Meals
-          The population’s changing age structure will drive the Prepared Meals market
Data Appendix & Summary Methodology
List Of Tables
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List Of Figures
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Enquiry Before Buy
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