Synopsis
This report provides a concise overview of the Skincare market in France. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.
Scope
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Skincare sector in France.
Key growth categories are highlighted by analyzing the market dynamics of five Skincare categories: Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover.
Market shares are provided for the leading brands across the Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover categories.
An overview of packaging trends in the French Skincare sector is provided, including primary packaging material and type, packaging closures, and outer packaging.
Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Skincare sector.
Summary
Why was the report written?
This overview of the consumer and market dynamics of the French Skincare sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
What is the current market landscape and what is changing?
France’s aging population and weak economy means marketers of Skincare products need to reassess the priorities of their key consumers. Consumers aged 40-49 years old form the largest group in the country; meanwhile high youth unemployment means that the decreasing numbers of young adults have limited discretionary income, even though growth in consumer prices is relatively slow.
What are the key drivers behind recent market changes?
In 2012 there were 1.7 million more 40-59 year olds in France than there were 10-29 year olds: the future of Skincare over the next decade lies not with cash-strapped young consumers, but with the richer, aging “gray” consumer. Growing acceptance of the inevitable aging process means Skincare products targeting consumers in older age groups will need to offer more than just “anti-wrinkle” benefits; consumers will look for products meeting a broad range of needs, including skin radiance and luminosity, skin smoothness, and skin elasticity.
What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the French Skincare sector. This allows for the rapid identification of key growth opportunities across five Skincare categories and their packaging.
Reasons To Buy
Young French adults are increasingly looking to good skincare in early life in order to “prevent” premature aging. There is currently an opportunity for marketers to increase their share of the anti-aging market, and win over consumers at an earlier age, by offering more “preventative” anti-aging Body Care and Facial Care products.
Consumers are choosing Skincare products that they believe can have a beneficial effect on their appearance. However, it should be noted that this motivation is far stronger among women than among men: Beauty was the third-most important motivator of Skincare consumption for women, but only ninth among men.
Skincare distribution patterns by value broadly match those of the Health & Beauty industry as a whole. Hypermarkets & Supermarkets dominate, accounting for just under half of distribution, followed by Health & Beauty Stores, which account for approximately a quarter of overall Health & Beauty and Skincare sales.
Private label penetration in France’s Skincare sector is low; the highest penetration rate is in the Make-up Remover category, where private labels held a 9% value share in 2012. However, private label penetration was higher than the Health & Beauty average in three Skincare categories: Make-up Remover, Depilatories, and Hand Care.
Country context
- France has a large Mid-Life population and a stagnant economy
- Hypermarkets & Supermarkets are the key distributors of Skincare products in France
- Distribution patterns of Skincare products match those of Health & Beauty products overall Sector Analysis
Consumer Profile
- While women use the most Skincare products, a substantial male market can’t be ignored
- Opportunities exist to encourage French consumers to adopt a “day and night” Skincare routine
- French consumers seek out Skincare products that meet age-specific demands
- Consumers want tailored Skincare products that meet specific age-related needs at a good price
Sector Analysis
- Hand Care will grow the fastest as the value of France’s Skincare sector declines
- Body Care and Hand Care will increase their value share of the Skincare sector
- Skincare categories will record slow but steady value growth from 2014 onwards
Brands & Private Labels
- French consumers continue to buy Skincare brands despite the squeeze on discretionary spending
- Private Labels are gaining market share rapidly in the Depilatories category
- Key brands by category
Packaging Insight
- Body Care and Facial Care drive demand for plastic packs
- Consumers will continue to seek lighter and more convenient Skincare product packs
Future Outlook– four key trends in Japan’s Prepared Meals sector
- Older Consumers will drive the French Skincare sector
- There is a key opportunity to offer “preventative” anti-aging Skincare
- Consumers will look for products tailored for them
- For consumers, Organic and Ethical often means Quality
Data Appendix & Summary Methodology
List of Tables
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List Of Figures
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