In 2013, Canadean Consumer conducted its annual consumer survey. We asked 25,000 consumers in 24 countries to answer questions revealing their priorities when it comes to cleaning their homes, and attitudes towards convenience, packaging, and natural ingredients. The data is presented in Excel format with the full question list, and response data by gender, age, and country.
- Use our data to conduct your own analysis of the household cleaning sector
- Understand which household cleaning product features resonate most with consumers according to age, gender, and country
- Gain insight into consumer attitudes to key trends and drivers of today's household cleaning industry