2015 Philips: Global Challenges, Technological Capabilities, Marketing Tactics, and Strategic Direction in the Diagnostic Imaging Sector

2015 Philips: Global Challenges, Technological Capabilities, Marketing Tactics, and Strategic Direction in the Diagnostic Imaging Sector

Category : Medical Devices
Published On : June  2015
Pages : 133



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The strategic assessment of Philips, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from VPGMarketResearch presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.

SECTION I: EXECUTIVE SUMMARY

SECTION II: BUSINESS ORGANIZATION
 - History of the company’s diagnostic imaging business evolution, which is important to
   understanding the corporate culture, management mentality and strategies.
 - Recent acquisitions, divestitures and major organizational changes.
 
SECTION III: FACILITIES AND EMPLOYEES  

SECTION IV: TECHNOLOGICAL KNOW-HOW
 
SECTION V: PRODUCT PORTFOLIO
 - Placements and installed base of major systems in the U.S. and abroad, by modality.
 - Review of major product lines.  

SECTION VI: MARKETING TACTICS

SECTION VII: FINANCIAL ANALYSIS
 - Estimated sales and operating profit by division, geographic region and product line.
 - Five-year sales and operating profit performance.

SECTION VIII: R&D EXPENDITURES AND MAJOR PROGRAMS

SECTION IX: COLLABORATIVE ARRANGEMENTS
 - Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.
 - Terms of collaborative agreements and specific products involved.

SECTION X: STRATEGIC DIRECTION

List of Tables

Philips Revenue by Operating Sector

Philips Revenue Growth by Operating Sector

Philips Operating Profit by Sector

Philips Healthcare Operating Profit Growth

Philips Healthcare Sales and Operating Profit Growth

Philips Healthcare Worldwide Sales by Geographic Region

Philips Healthcare Sales by Business

Philips Healthcare Imaging Systems Sales by Modality/Business

Philips Healthcare Diagnostic Imaging Profit and Margins by Modality

Phillips Medical Systems Sales by Modality/Business and Geographic Region

Phillips Medical Systems Placements and Installed Base by Modality and Geographic Region

Contains 133 pages and 11 tables

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