2015 Siemens: Global Challenges, Technological Capabilities, Marketing Tactics, and Strategic Direction in the Diagnostic Imaging Sector

2015 Siemens: Global Challenges, Technological Capabilities, Marketing Tactics, and Strategic Direction in the Diagnostic Imaging Sector

Category : Medical Devices
Published On : June  2015
Pages : 111



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The strategic assessment of Siemens, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The new report from VPGMarketResearch presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.

SECTION I: EXECUTIVE SUMMARY

SECTION II: BUSINESS ORGANIZATION
 - History of the company’s diagnostic imaging business evolution, which is important to
   understanding the corporate culture, management mentality and strategies.
 - Recent acquisitions, divestitures and major organizational changes.
 
SECTION III: FACILITIES AND EMPLOYEES  

SECTION IV: TECHNOLOGICAL KNOW-HOW
 
SECTION V: PRODUCT PORTFOLIO
 - Placements and installed base of major systems in the U.S. and abroad, by modality.
 - Review of major product lines.  

SECTION VI: MARKETING TACTICS

SECTION VII: FINANCIAL ANALYSIS
 - Estimated sales and operating profit by division, geographic region and product line.
 - Five-year sales and operating profit performance.

SECTION VIII: R&D EXPENDITURES AND MAJOR PROGRAMS

SECTION IX: COLLABORATIVE ARRANGEMENTS
 - Joint ventures, distribution, O.E.M. and licensing partners, both industrial and academic.
 - Terms of collaborative agreements and specific products involved.

SECTION X: STRATEGIC DIRECTION

List of Tables

Siemens Sales by Business Sector

Siemens Sales Growth by Business Sector

Siemens Operating Profit by Business Sector

Siemens Operating Profit Growth by Business Sector

Siemens Imaging System Sales and Operating Profit Growth

Siemens Imaging System Sales by Geographic Region

Siemens Imaging System Worldwide Sales by Modality/Business

Siemens Imaging System Sales by Modality/Business and Geographic Region

Siemens Diagnostic Imaging Operating Profit and Margins by Modality/Business

Siemens Imaging System Placements and Installed Base by Modality and Geographic Region

Contains 111 pages and 10 tables

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