2016 Competitive Intelligence: Worlds Leading Paint and Coatings Companies-Strategic Directions, Marketing Tactics, Technological Know-How

2016 Competitive Intelligence: Worlds Leading Paint and Coatings Companies-Strategic Directions, Marketing Tactics, Technological Know-How

Category : Materials & Chemicals
Published On : October  2015
Pages : 134



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This new report from VPGMarketResearch.com provides analysis of the world's leading paint and coatings companies' strategic directions, marketing tactics, and technological know-how. 

The companies analyzed in this report include Akzo Nobel, BASF, DuPont, Henkel, Kansai Paint, Nippon Paint, PPG, RPM, Sherwin-Williams, and Valspar.  The report presents:

  •  Specific business, new product development and marketing
      strategies.
  •  Major strengths and weaknesses, e.g., managerial, organizational,
      marketing and product development.
  •  Anticipated acquisitions, joint ventures and divestitures.
  •  Promotional tactics.
  •  Distribution approaches.
  •  Product service and support.
  •  Customer relations.
  •  Internally developed and acquired technologies, processes, and related capabilities.
  •  Proprietary technologies and patent litigations.

Contains 134 pages

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