2016 CompetitiveWatch: Sensient in the Global Flavor and Fragrance Industry-Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

2016 CompetitiveWatch: Sensient in the Global Flavor and Fragrance Industry-Challenges, Technological Capabilities, Marketing Tactics, Strategic Direc

Category : Materials & Chemicals
Published On : November  2015
Pages : 28



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This new report from VPGMarketResearch provides insightful analysis of Sensient capabilities, goals and strategies in the global flavor and fragrance market.  The report presents a worldwide strategic overview of the flavor and fragrance market, including:

• Review of major geographic regions (USA, Europe, Asia).
• Analysis of key product categories (flavors, fragrances, aroma chemicals, essential oils).
• Five-year sales forecasts by product category and geographic region.

The analysis of Sensient includes:

• Major products and services, including fragrances (fine, technical), flavors,
  aroma chemicals (high-volume standard products, high-volume specialties,
  low-volume specialties), essential oils, and others.
• Know-how in chemical technology, biotechnology, aromacology and related fields.
• Sales force in the U.S., and other international markets.
• Major sales office locations.
• Distribution strategies.
• Major promotional tactics.
• Business goals and strategies, including internal expansion, acquisitions, and divestitures.
• Specific business, new product development and marketing objectives and strategies.
• Major strengths and weaknesses.
• Anticipated acquisitions, joint ventures and divestitures.

Contains 28 pages 2 tables

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