CDN 2010 - 2012

CDN 2010 - 2012

Category : ICT & Media
Published On : November  2010
Pages : 200



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CDNs (Content Delivery Networks) are generating double-digit top line revenue growth in 2010, a convincing turnaround from the single-digit increase in 2009. CDNs are writing new contracts at a 26.7% annualized pace, and poised to produce $1.5 billion in 2010 revenue.

TABLE OF CONTENTS:

     
EXECUTIVE SUMMARY 1
    CDN Market Performance Dynamics and Business Trends 2010 – 2012 1
    CDN Market Revenue Analysis: 2003 – 2012 1
    CDN Revenue and Account Growth Rates: 2006 - 2010 3
    Entertainment and media forecast to account for 30.4% of CDN revenue in 2010, comparable to 2009 3
    Entertainment Media Revenue Share of CDN Market: 2006 - 2010 4
    Media and entertainment contract value to exceed $461 million in 2010 4
    Professional video content categories including advertising networks and download media are highly penetrated by CDNs 5
SECTION ONE 8
  Introduction and 2010-2012 Overview 8
    CDN 2010 - 2011: Revenue, Cap Ex, R & D, Operational Performance Summary Analysis 8
    Terminology Definitions 8
    CDN Market Performance Dynamics and Business Trends 2010 – 2012 10
    CDN Market Revenue Analysis: 2003 – 2012 13
    CDN Monthly Recurring Revenue Analysis: 2005 - 2010 13
    CDN Revenues Forecast at $1.52 Billion in 2010, Up 18.5% Over 2009 15
    CDN Market Revenue Analysis: 2003 - 2010 17
    CDN Revenue Growth Rates Historically Accelerate Through the Year 17
    Retail Contracts Forecast to Increase by 26.7 in 2010 18
    CDN Annual Accounts: 2005 - 2010 19
    CDN Revenue and Account Growth Rates: 2006 - 2010 20
    CDN MRR is Forecast to Fall by 8% in 2010 20
    CDN Monthly Recurring Revenue Analysis: 2005 – 2010 21
    Entertainment and Media Forecast to Account For 30.4% of CDN Revenue in 2010, Comparable to 2009 23
    Entertainment Media Revenue Share of CDN Market: 2006 - 2010 23
    Media and Entertainment Contract Value to Exceed $461 Million in 2010> 24
    Total Media and Entertainment CDN Contract Value: 2006 - 2010 24
    Sever Deployments to Increase by 31% in 2010 24
    CDN Media Server Deployment: 2005 - 2010 25
    Cap Ex Investment Forecast to Rise by24.8% in 2009 26
    CDN Cap Ex Investment: 2007 - 2010 26
    Server Deployment Growth Rates Tracking More Closely with Account Growth in 2010 26
    Cap Ex Analysis: Server Deployments and Account Growth 27
    U.S. Captures 55.6% of Global CDN Revenue in 2010 27
    Commercial Market Value For Audio and Delivery Estimated at $672.2 Million in 2010 30
    Commercial Bandwidth Market Value: Audio/Video 2006 - 2010 30
    COGS and Retail Contract Analysis Indicate CDN Gross Margins are Healthy and Costs/Pricing in Equilibrium in 2010 31
    Average Retail Bandwidth Costs, COGS Analysis: 2006 - 2010 31
    Entertainment and Media Accounts Generated $461.6 Million in Retail and Wholesale Market Value in 2010 33
    Total Media and Entertainment CDN Contract Value: 2006 - 2010 33
    Streaming/HTTP Content Category Share: Commercial Market Value 2006 – 2010 34
    Retail Contract Pricing For Bandwidth Exhibited A Slower Rate of Decline in 2010 Compared to 2009 35
    Retail Contract Pricing: 2006 - 2010 36
    Pricing Declines for Retail Contracts are Less Steep Than Those Seen in the Wholesale Business in 2010 37
    Annual Pricing Comparison: Retail Versus Transit 2006 - 2010 38
SECTION TWO 40
  CDN Entertainment and Media Market Performance Analytics 2010 40
    Commercial Market Value of Media and Entertainment Estimated at $672.2 Million in 2010 40
    CDN Bandwidth Services Category Share: 2010 Year End Estimate 41
    Professional Video Content Categories Including Advertising Networks and Download Media are Highly Penetrated by CDNs 42
    2010 Full Year Estimates: Bandwidth Services Analysis by Content Vertical 44
    Online Music Listening Hours Per Month Average 697.2 Million in 2010 (Including Individual Track Plays) 44
    Online Video: Professional Entertainment and Media Bandwidth Services Analysis and Market Size 47
    UGC Views are Averaging 10.8 Billion Per Month in 2010 48
    User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 49
    Pre Roll Advertising As A Media Type and Marketing Vehicle Has Expanded Dramatically Over the Past Year; There is an Average of 2.99 Billion Pre Roll Ads Delivered Per Month in 2010 50
    Video Advertising: Pre Roll Avail Bandwidth Services Analysis and Market Size 51
    In-Banner Video Impressions Averaging 15.8 Billion Delivered Per Month in 2010 52
    In-Banner Video Advertising: Bandwidth Services Analysis and Market Size 52
    Music Downloads Forecast at 5.3+ Billion Units in 2010; Movie and TV Show Downloads at 193.2 Million 53
    Download Bandwidth Services Analysis and Market Size 54
    Podcast Downloads (Audio and Video) are Forecast at 8.4 Billion in 2010 55
    Podcasting Bandwidth Services Analysis and Market Size 55
    Transit Bandwidth Services Segment Analysis: 2010 56
    Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 56
    Professional Video: Transit Bandwidth Services Market Value (95th Percentile Analysis) 57
    User Generated Video Transit Pricing and Market Analysis (95th Percentile Analysis) 58
    Video Advertising: Pre Roll Transit Bandwidth Services Market Size (95th Percentile Analysis) 59
    In-Banner Video Advertising: Transit Bandwidth Services Market Size (95th Percentile Analysis) 60
    Download Transit Bandwidth Services Market Size (95th Percentile Analysis) 61
    Podcasting Transit Bandwidth Services Market Size (95th Percentile Analysis) 62
    Commercial Market Value of Media and Entertainment Estimated at $628 Million in 2009 63
    CDN Bandwidth Services Category Share: 2009 Year End Estimate 64
    CDN Bandwidth Services Category Share: 2008 Year End Estimate 65
    CDN Bandwidth Services Category Share: 2007 Mid Range Estimate 66
    CDN Bandwidth Services Category Share: 2006 Mid Range Estimate 67
SECTION THREE 68
  CDN Revenue is Forecast at $1.5 Billion in 2010 68
    CDN Market Revenue Analysis: 2003 - 2012 69
    The Top Four CDNs Control 89.9% of Segment Revenue in 2010 70
    CDN Revenue 2010 (Est.) 70
    Akamai Powers 23.7% of Total CDN Accounts in 2010; Edgecast 11.7% 71
    CDN Account Share: 2010 72
    There are 15,393 Total CDN Accounts in 2010 73
    CDN Annual Accounts: 2005 - 2010 74
    Account Growth and Revenue Growth Inverted in 2009 74
    CDN Revenue and Account Growth Rates: 2006 - 2010 75
    MRR Averaged $8,108 in 2010, Down 8% From 2009 75
    CDN Monthly Recurring Revenue Analysis: 2005 - 2010 76
    CDN Segment: Summary Revenue, Account, Performance Metrics and Infrastructure Profile and Analysis 2003 - 2012 77
    Server Deployments Increased by 31% in 2010 79
    CDN Media Server Deployment: 2005 - 2010 79
    Account Growth and Server Investment are More Closely Aligned in 2010 79
    CDN Cap Ex Investment: 2007 - 2010 80
    Cap Ex Analysis: Server Deployments and Account Growth 80
SECTION FOUR 82
    Pro Video Delivery Ranked by CDN Contract/Vendor 82
    Professional Video: 2010 YTD 83
SECTION FIVE 122
  UGC is A Highly Concentrated Content Segment, Predominately Self-Hosted, but CDNs are Making Inroads 122
    Hosted UGC Sites and Networks 123
SECTION SIX 128
  Online Music Radio Listening Increasingly Delivered by CDNs 128
    Approximately 33% of Total Listening Hours are Delivered through CDN Contracts 128
    Online Music Radio: 2010 YTD 129
SECTION SEVEN 138
  Q&A  
    Hosted UGC Sites and Networks 123
    ABACAST 138
    AKAMAI 143
    BITGRAVITY 154
    CACHEFLY 158
    CDNETWORKS 163
    COTENDO 168
    EDGECAST 172
    HIGHWINDS 178
    INTERNAP 184
    LEVEL 3 190
    LIMELIGHT NETWORKS 195
    MIRROR IMAGE 200
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