CDN Growth and market share shifts: 2002 - 2006

CDN Growth and market share shifts: 2002 - 2006

Category : ICT & Media
Published On : November  2006
Pages : 118



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A comprehensive analysis of the CDN provisioning segment from 2002 through 2006 with forecasts for 2006, with a special section on UGV bandwidth pricing, media player format share and historical market share estimates for the major CDNs by content category (audio and video).

  • A detailed analysis of gigabytes transferred pricing and market valuation models compared with 95th percentile pricing models, and why the latter has been the choice of the majority of UGV sites and networks in 2006
     
  • A site by site analysis of the emergence of Flash in content streaming in 2006, with analysis revealing a 21.9% share of the media player market compared to 50.8% for Windows Media and Real Networks at 9.3%
     
  • Bandwidth prices for streaming media (audio and video) have continued to decline over the past four years
     
  • The market value (a.k.a. commercial market value) for streaming media in the media and entertainment content segments has been growing at robust double-digit rates over the past four years
     
  • The market is worth an estimated $600 million in 2006, including direct bandwidth accounts that do not go through a CDN specialist for distribution (i.e. Yahoo, AOL and Real Networks)
  • Since 2002, the market has invested $1.65 billion dollars to deliver streaming media (that excludes storage, hosting, applications layering)

TABLE OF CONTENTS:

INTRODUCTION TO CDN MARKET GROWTH AND SHARE SHIFTS 2002-2006 1
  Price per Gigabyte Transferred 1
  Retail Bandwidth Prices per Gigabyte Transferred: 2002 - 2005 1
  CDN Market Value: Retail Media and Entertainment Contracts 2
  CDN Market Value for Media and Entertainment Distribution: 2002 - 2005 3
  CDN Market Share: Video 2002 - 2005 3
  CDN Market Share Shifts: Streaming Video 2002 - 2005 4
  CDN Market Share: Audio 2002 - 2005 4
  CDN Historical Content Distribution Share: Internet Music Radio 2002 - 2005 5
SECTION ONE 6
  Commercial Market Value of CDN and Direct Bandwidth Services for Streaming Media and Entertainment between $66 and $90 Million in '02 6
    Internet Radio: Bandwidth Services Analysis and Market Size 7
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 8
  Streaming Video Distribution Made Up Close to 60% of Total Commercial Media Services Market Value in 2002 9
    Streaming Media Bandwidth Services: Commercial Market Value 2002 10
    Total Bandwidth Services Commercial Market Value: Internet Radio and Streaming Video 11
    Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Rate 11
  Bandwidth Services Market Dynamics and Trends: 2002 in Historical Perspective 12
  2002 was a Year of Pricing Model Maturation 15
  Established Brands and New Entrants Captured Streaming Video Distribution Market Share in 2002 17
    Summary Data Analysis: CDN Video Streams Delivered 2002 18
    CDN Streaming Video Market Share 2002: Entertainment and Media Content Categories 19
    Bandwidth Provider Ranking--Video Streams Delivered 2001 ("Free" and estimated "Pay" streams) 20
  Internet Radio Distribution Totaled 914.5 Million Aggregate Tuning Hours in 2002, 43.7% through Independent Carrier Contracts 22
    Internet Radio Distribution Market Share Analysis 23
    Internet Radio Bandwidth Services Market Share Ranking 24
SECTION TWO 25
  Streaming Media Bandwidth Services Market Size and Growth Profile 2003 25
    Internet Radio: Bandwidth Services Analysis and Market Size 26
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 27
    Total Bandwidth Services Commercial Market Value: Internet Radio and Streaming Video 28
    Streaming Media Bandwidth Services: Commercial Market Value 2003 28
    Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Rate 2003 29
    Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Rate 2002 30
    Internet Radio: Backhaul Bandwidth Pricing and Cost Estimates 31
    Streaming Video: Backhaul Bandwidth Pricing and Cost Estimates 32
    Total Bandwidth Services Market Value: Retail and Wholesale 32
  Market Trends and Dynamics: 2003 33
  CDN Market Share Rankings and Streaming Media Segment Analysis 2003 35
    Video Market Segment Overview 35
    CDN Streaming Video Distribution Analysis and Market Share Break Out: 2003 36
    CDN Streaming Video Summary Table 37
    Internet Radio Segment Overview 38
    CDN Services Provider and Aggregate Tuning Hours Delivered Summary Table 39
SECTION THREE 41
  Streaming Media Bandwidth Services Market Size and Growth Profile: 2004 41
    Total Market Comparisons: Internet Music Radio and Video 2004 41
    Total Bandwidth Services Commercial Market Value: Internet Radio and Streaming Video 42
    Streaming Media Bandwidth Services: Commercial Market Value 2004 43
    Total Bandwidth Services Market Value: Retail and Wholesale 44
    Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Rate 2004 45
    Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Rate 2003 45
    Internet Music Radio 46
    Internet Radio: Bandwidth Services Analysis and Market Size 47
    Internet Radio: Backhaul Bandwidth Services Market Value 48
    Streaming Video 49
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 50
    Streaming Video: Backhaul Bandwidth Services Market Value 51
  Streaming Video and CDN Distribution Share: A Market Overview 2004 52
    CDN Streaming Video Summary Table: 2004 Share 53
    CDN Market Share: Streaming Video 2004 54
  Internet Music Radio and CDN Distribution Share: A Market Overview 2004 55
    CDN Distribution of Internet Music Radio: 2004 Share 55
    CDN Distribution Share: Internet Music Radio: 2004 56
SECTION FOUR 57
  Streaming Media Bandwidth Services Market Size and Growth Profile: 2005 57
    Total Bandwidth Services Commercial Market Value: Internet Radio and Streaming Video 2005 58
    Total Streaming Media Backhaul and Retail Bandwidth Market Value: 2005 59
    Total Bandwidth Services Market Value: Retail and Wholesale 59
    Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2005 60
    Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Rate: 2004 61
    Streaming Advertising, Music and Movie Download Bandwidth 61
    Total Bandwidth Fees: Internet Radio and Streaming Video Advertising 2005 62
    Total Download Commercial Market Value: 2005 62
    Total Retail and Backhaul Bandwidth: Streaming Advertising, Content and Download Media: 2005 63
    Streaming and Download Bandwidth Analysis 2005 64
    Internet Music Radio 64
    Internet Radio: Bandwidth Services Analysis and Market Size 66
    Internet Radio: Backhaul Bandwidth Services Market Value 68
    Internet Radio Advertising: Bandwidth Services Analysis and Market Size 69
    Internet Radio Advertising: Backhaul Bandwidth Services Market Value 70
    Streaming Video 71
    Comparison of Bandwidth Billings: Flash vs. Non-Flash Video 2005 71
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 72
    Streaming Video: Backhaul Bandwidth Services Market Value 74
    Streaming Video Advertising: Bandwidth Services Analysis and Market Size 76
    Streaming Video Advertising: Backhaul Bandwidth Services Market Value 78
    Streaming Video Advertising: Backhaul Bandwidth Services Market Value 79
    Download Media and Entertainment 80
    Download Bandwidth Services Analysis and Market Size 81
    Download Backhaul Bandwidth Services Market Value 82
  Streaming Video and CDN Distribution Share: A Market Overview 2005 83
    CDN Streaming Video Summary Table: 2005 Share 84
    CDN Streaming Video Delivery: 2005 Ranking 85
  Internet Music Radio and CDN Distribution Share: A Market Overview 2005 86
    CDN Distribution of Internet Music Radio: 2005 Share 87
    CDN Share: Internet Music Radio Delivery 2005 88
SECTION FIVE 89
  2006 Forecast and Analysis 89
    Internet Radio: Bandwidth Services Analysis and Market Size 90
    Bandwidth Services Pricing: Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2006 91
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 92
    Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 93
    Download Bandwidth Services Analysis and Market Size 94
    Internet Radio: Backhaul Bandwidth Services Market Value 95
    Total Streaming Media Backhaul and Retail Bandwidth Market Value: 2006 98
    Total Download Commercial Market Value: 2006 99
    Total Streaming Media Backhaul and Retail Bandwidth Market Value: 2006 101
    Total Download Commercial Market Value: 2006 101
    Total Streaming and Download Market Value (Retail and Backhaul): 2006 101
SECTION SIX 102
  User Generated Video Beefs Up Contract Dollars and Market Visibility For CDN Services in 2006 102
    Overview 102
    Gigabytes Transferred vs. The 95th Percentile 102
    Pricing 102
    Volume vs. Rate 103
    Shared Capacity 104
    UGV CDN Market Size Worth $28 - $41 Million in '06 105
    User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 106
    UGV Backhaul Bandwidth Provisioning Analysis: 2006 107
    UGV Rate Model Comparison with Gigabytes Transferred 108
    Streaming Video: Comparison UGV Content Delivery: Gigabytes Transferred Model 109
SECTION SEVEN 110
  Media Player Format Share: 2006 110
    Branded (Professional) Share: 110
    Media Player Market Share: Branded Content 2006 110
    Media Player Market Share: Video 2006 111
  Professional/Branded Content: Media Player Format Share 112
    UGV Content Category 118
    Media Player Format Share: UGV Content 2006 118
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