Digital desktop and mobile music monetization channels are on track to chart a U.S. business worth $6.4 billion in 2013, 59.8% of the global market. This report is a data-driven analysis of multiple components contributing to the sector’s expanding revenue base. Revenues include media spend bought against desktop/mobile radio/song-plays, video and overlay impressions directed at audiences viewing music videos, audio subscription services and download-to-own sales.
| EXECUTIVE SUMMARY | 1 | ||
| Digital Music Advertising, Download and Subscription Revenue: 2005 - 2016 | 1 | ||
| Domestic and International Services Operating in the U.S./North America Produce $6.4 Billion in 2013 Revenue | 1 | ||
| Music Download Receipts (U.S./North America) Capture 75.3% of Sector Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8% | 3 | ||
| Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising Captures 60% of the Market Segment in 2013 | 5 | ||
| TERMS and DEFINITIONS | 7 | ||
| OVERVIEW: DIGITAL DESKTOP, MOBLE LISTENING, VIDEO VIEWING and DOWNLOAD-BASED MUSIC REVENUE by MONETIZATION SEGMENT | 9 | ||
| Digital Music Advertising, Download and Subscription Revenue: 2005 - 2016 | 9 | ||
| Domestic and International Services Operating in the U.S./North America Produce $6.4 Billion in 2013 Revenue | 9 | ||
| Digital Music Monetization by Segment: Revenue Analysis 2005 - 2016 | 10 | ||
| Music Video Advertising Exhibits the Highest CAGR from 2005 through 2016, Followed by Digital Radio/Song-Play Media Spend | 13 | ||
| Double-Digit Growth Forecast Through 2016 | 15 | ||
| Music Download Receipts (U.S./North America) Capture 75.3% of Sector Value in 2013; Media Spend Against Desktop/Mobile Radio 11.8% | 17 | ||
| Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016 | 18 | ||
| Desktop/Mobile Radio/Song-Play Monetization (Advertising and Subscription) Combine to Form a $1.6 Billion Market in 2013 | 20 | ||
| Digital Music Monetization 2005 - 2016: Radio Listening/Songplay Advertising, Audio Subscription Revenue and Music Video Ad Spend | 21 | ||
| Domestic and International Music Storefronts, Services and Advertising on a Global Basis Produce a $10 Billion Market in 2013 | 23 | ||
| Digital Music Monetization by Segment: Revenue Analysis 2005 - 2016 | 24 | ||
| Download-to-own music storefronts ring up 78.7% share of total global receipts in 2013 | 25 | ||
| Digital Music Monetization: Revenue Share by Category: 2005 - 2016 | 27 | ||
| The Global Digital Music Monetization Market has a 12-Year CAGR of 30.7% | 29 | ||
| SECTION ONE | 31 | ||
| Streaming Music Radio, Curated Station and Track Play Revenue Climbs 49% in 2013 | 31 | ||
| Double-Digit Digital Music Radio/Song-Play Growth Fueled by Advertising | 31 | ||
| Digital Music Radio Listening/Songplay Advertising/Subscription Revenue: 2005 - 2016 | 32 | ||
| Digital Desktop/Mobile Music Radio/Song-Play Revenue: Advertising Captures 60% of the Market Segment in 2013 | 35 | ||
| Digital Music Radio Listening/Song-Play Advertising/Subscription Revenue Annual Share Change: 2005 - 2016 | 36 | ||
| Ad Supported Desktop/Mobile Listening/Song-Play Monetization Surpassed Subscription Counterparts in Mid-2011 | 36 | ||
| Revenue per 1,000 Hours of Listening Clocking in at $34 in 2013, including Subscription Services | 38 | ||
| Ad Supported and Subscription-Based Digital Streaming Music Radio and Track Play Revenue: 2005 - 2016 | 39 | ||
| Digital Music Rights Payments Estimated at $506 Million in 2012 | 40 | ||
| Digital Music Radio/Track Play Royalty Payment Analysis: 2012 | 41 | ||
| Digital Music Radio/Track Play Royalty Payment Analysis: 2012 | 42 | ||
| Closing in on $1 Billion in Royalties: Music Labels are Major Stakeholders in Streaming Radio and On-Demand Music Programming in 2013 and Beyond | 43 | ||
| Digital Music Radio/Track Play Royalty Payment Analysis: 2013 | 43 | ||
| Pandora's Public Valuation Indicative of Market-Wide Expectations of Sector Growth in 2013/2014 | 44 | ||
| Pandora Revenue Analysis: 2009 - 2014 | 45 | ||
| Digital Music and Track Play Subs Forecast to Increase by 40% in 2013 | 46 | ||
| Digital Music Radio/Song Play Library Size: 2013 | 46 | ||
| Digital Music Radio/Curated Station and Song Play Subscription Revenue: 2003 - 2016 | 47 | ||
| Subscription Digital Music Radio/Song Play Revenue Analysis: 2003 - 2013 | 49 | ||
| Music Service Subscribers: U.S. and International Services | 54 | ||
| Double-Digit Growth Rates for Ad-Supported Digital Music Services through 2016 | 57 | ||
| Digital Streaming Music Radio, Curated Station and Track Play Media Spend: 2005-2016 | 58 | ||
| In-Stream Audio estimated at 49.5% of Total Media Spend in 2013 | 61 | ||
| Digital Streaming Music Radio/Curated Station/Track and Song Play Advertising Media Spend: 2003 - 2016 | 62 | ||
| Audio Inventory Annually by Month: 2003-2016 | 67 | ||
| Media Spend: Digital Streaming, Curated Station and Track Play Music Radio 2003 - 2016 | 70 | ||
| Media Spend: Digital Streaming, Curated Stations and Track Play Music Radio 2003 - 2016 | 71 | ||
| Total Audio/Video and Display Paid Media Placement: Digital Streaming Music Radio, Curated Station and Track Play Services 2005 - 2016 | 71 | ||
| SECTION TWO | 72 | ||
| Global Music Download Store Revenue and Transaction Velocity at $7.7 Billion in 2013; Tracks Sold Total 8.9 Billion | 72 | ||
| Music Download Storefronts: Total Sales 2004 - 2013 | 72 | ||
| Tracks Sold in 2013 Grow at an Annual Rate of 9.3% in 2013 | 74 | ||
| Music Downloads: Total Storefront Sales 2004 - 2013 | 74 | ||
| U.S.-Based Download Music Stores, Brands and Services with International Operations: Sales 2004- 2013 | 76 | ||
| Download Music Sales: 2004 | 76 | ||
| Download Music Sales: 2005 | 77 | ||
| Download Music Sales: 2006 | 78 | ||
| Download Music Sales: 2007 | 79 | ||
| Download Music Sales: 2008 | 80 | ||
| Download Music Sales: 2009 | 81 | ||
| Download Music Sales: 2010 | 82 | ||
| Download Music Sales: 2011 | 83 | ||
| Download Music Sales: 2012 | 84 | ||
| Download Music Sales: 2013 | 84 | ||
| SECTION THREE | 86 | ||
| Music Video Advertising (Pre-Roll/In-Stream) Captures a 5% Share of the Market in 2013 | 86 | ||
| YouTube and Vevo Aggressively Deploy In-Stream Video Ads and Technology against Music Plays | 86 | ||
| Digital Music Monetization by Segment: Revenue Share Analysis 2005 - 2016 | 87 | ||
| In-Stream Music Ad Spend Exhibits a 110.7% CAGR from 2005 - 2016 | 89 | ||
| Pre/Mid Roll Video Advertising Inventory, Sales, CPM and Revenue: Music Category 2008 | 90 | ||
| Pre/Mid/Post Roll Video Advertising Inventory, Sales, CPM and Revenue: Music Category 2009 | 91 | ||
| Pre Roll Video Advertising and Media Spend: Music Category Analysis 2010 | 92 | ||
| Pre Roll Video Advertising and Media Spend: Music Category Analysis 2011 | 92 | ||
| Pre-Roll and In-Stream Video Media Spend Analysis: Music Website Advertising 2012 | 93 | ||
| Music Video Programming Accounts for the Largest Share of YouTube In-Stream Video Advertising | 94 | ||
| YouTube Video Advertising Inventory Analysis 2012 | 94 | ||
| YouTube Video Advertising Inventory Analysis 2012 | 95 | ||
| Mobile Music is Video Ad Growth Engine on YouTube | 96 | ||
| YouTube Mobile Inventory and Media Spend by Content Channel: 2012 | 96 | ||
| Vevo Continued to Lock Up Syndication Agreements with Popular Music Sites and Destinations in 2013 | 96 | ||
| Pre-Roll and In-Stream Video Media Spend Analysis: Music Website/App Advertising 2013 (Full-Year Estimates) | 97 | ||
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