Integrated video optimization providers are forecast to earn $898 million in 2011 revenue, an increase of 44% over 2010. This sector report analyzes multiple categories of media optimization services, encompassing end-to-end providers Brightcove, Ooyala, KIT Digital, Kaltura, Limelight Video Platform, thePlatform, MobiTV, Move Networks and others.
The indexing, metadata, tracking and media measurement segment comprise specialists such as Auditude, Digitalsmiths, BayTSP and RAMP.
The media processing, encoding and transcoding section provides detailed analysis of Sorensen Media, Encoding.com, Origin Digital and Anvato.
Account acquisition is currently accelerating, forecast to reach 15,973 (annual average) in 2011, up 69% over 2010, a year when accounts grew by 50.5%. MRR averages $3,849 in 2011. While larger organizations (including enterprises) require additional capacity and are buying more, there is rapid growth seen in self-service accounts, though concentrated at lower MRR ranges.
TABLE OF CONTENTS:
EXECUTIVE SUMMARY | 1 | ||
Billing models 2011 | 1 | ||
Account diversity | 1 | ||
Geographical dispersion of accounts | 2 | ||
75% of 2010 Sector Revenue was Based on Annual Contract Fees, MRR, Licensing and Integration | 2 | ||
Integrated Video Optimization Solutions and Platform Services Revenue: 2007-2014 | 2 | ||
Account Growth at Double and Triple-Digit Rates Over the Past 12 Months | 3 | ||
Mobile and Multi-Screen Distribution, Larger and Higher Bit Rate Source Files Expected to Increase Encoding/Processing Share to 16% by 2014 | 3 | ||
Integrated Video Optimization Solutions Segment Revenue Share Analysis 2007-2014 | 3 | ||
GLOSSARY of TERMS | 4 | ||
OVERVIEW | 8 | ||
Introduction to Integrated Video and Media Solutions: 2007 - 2014 | 8 | ||
The Business and Competitive Environment 2011 | 8 | ||
Rapid Advances in Platform Sophistication; Market Position Evolution | 8 | ||
Billing Models 2011 | 9 | ||
Geographical Dispersion of Accounts | 10 | ||
Sector Valuation Models: Takeout Multiples Compelling | 10 | ||
Kit Digital Acquisitions and Deal Analytics: 2010 – 2011 | 11 | ||
Integrated Video Optimization Solutions and Platforms: 2011 Revenue Ranking | 12 | ||
Scope of This Sector Research Report | 13 | ||
Solution Provider Market Positions and Core Competencies 2010 – 2011 | 13 | ||
Integrated Video Optimization Solutions and Platforms: Market Positions and Solution Segments | 14 | ||
Integrated Video Optimization Solutions and Platforms: 2010 Revenue and MRR Analysis | 20 | ||
82% of Top Line 2011 Revenue Forecast to Be Billed Against MRR, Licensing, Integration and Usage Fees | 23 | ||
Integrated Video Optimization Solutions and Platforms: 2011 MRR Analysis | 23 | ||
Account Acquisition Growth: 2009 – 2011 | 25 | ||
Account Growth Fundamentals | 23 | ||
Integrated Video Optimization Solution Account Growth: 2009 - 2011 | 25 | ||
Account Growth at Double and Triple-Digit Rates Over the Past 12 Months | 26 | ||
Integrated Video Optimization Solutions Sector Revenue Analytics 2011 - 2014 | 29 | ||
Integrated Video Optimization Solutions and Platforms | 29 | ||
Integrated Video Optimization Solutions: Revenue and Growth Rates 2007- 2014 | 31 | ||
IVOS Vendors are Forecast to Capture 76% of Sector Revenue in 2011; Indexing/ Management 12% and Encoding and Processing 12.5% | 34 | ||
Integrated Video Optimization Solutions: Segment Revenue Comparison: 2007-2014 | 34 | ||
Mobile and Multi-Screen Distribution, Larger and Higher Bit Rate Source Files Expected to Increase Encoding/Processing Share to 16% by 2014 | 35 | ||
Integrated Video Optimization Solutions: Segment Share Comparison: 2007 - 2014 | 35 | ||
Kit Digital, Brightcove Capture 29.2% of Sector Revenue in 2010 | 37 | ||
Integrated Video Optimization Solutions and Platforms: 2010 Revenue Ranking | 37 | ||
Kit Digital, Brightcove, Ooyala and Theplatform Forecast to Capture 51.9% of Sector Revenue in 2011 | 39 | ||
Integrated Video Optimization Solutions and Platforms: 2011 Revenue Ranking | 39 | ||
SECTION ONE | 41 | ||
Account Acquisition and Market Growth Dynamics | 41 | ||
IVOS Segment Growth Forecast at 72% in 2011 | 41 | ||
Integrated Video Optimization Solutions: Revenue Analysis 2007 - 2014 | 43 | ||
IVOS Segment Estimated at $395.5 Million in Vendor Revenue in 2010 | 44 | ||
Integrated Video Optimization Solutions: Revenue Analysis 2007 - 2011 | 45 | ||
IVOS Sector Growth Rate Comparison by Segment: 2007 - 2014 | 46 | ||
International | 48 | ||
Competition | 48 | ||
Kit Digital Account Revenue by Geography: 2010 vs. 2011 | 49 | ||
R&D | 49 | ||
Stategic Imperatives | 50 | ||
Q & A’s | 51 | ||
Brightcove | 51 | ||
Kaltura | 61 | ||
Limelight Video Platform | 66 | ||
MobiTV | 71 | ||
Ooyala | 80 | ||
Reality Digital | 85 | ||
Theplatform | 90 | ||
VBrick | 96 | ||
Videopublishing | 100 | ||
SECTION TWO | 105 | ||
Indexing/Metadata Solutions Account Acquisition and Market Growth Dynamics | 105 | ||
Indexing/Content Discovery and Management Segment Growth Forecast at 82.7% in 2011 | 105 | ||
Integrated Video Optimization Solutions: Indexing Sub-Segment Revenue Forecast: 2007 - 2014 | 107 | ||
Integrated Video Optimization Solutions: Indexing Sub-Segment Revenue Forecast: 2007 - 2014 | 108 | ||
Integrated Video Optimization Solutions and Platforms: Business Model Comparison 2010 - 2011 | 110 | ||
International | 110 | ||
Competition | 110 | ||
R&D | 110 | ||
Strategic Imperatives | 111 | ||
Q&A | 112 | ||
Auditude | 112 | ||
Bay TSP | 117 | ||
Digitalsmiths | 121 | ||
Ramp | 126 | ||
SECTION THREE | 132 | ||
Encoding/Media Processing Account Acquisition and Market Growth Dynamics | 132 | ||
Encoding/Media Processing Segment Growth Forecast at $112.4 Million in 2011 | 132 | ||
Integrated Video and Optimization Solutions: Encoding, Integration and Media Processing Revenue Forecast: 2007 - 2014 | 134 | ||
Integrated Video and Optimization Solutions: Encoding and Media Processing: 2007 - 2014 | 135 | ||
Integrated Video Optimization Solutions and Platforms: Encoding and Media Processing Billing Models | 138 | ||
International | 138 | ||
Competition | 138 | ||
R&D | 138 | ||
Strategic Imperatives | 139 | ||
Q&A | 140 | ||
Anvato | 140 | ||
Encoding.Com | 145 | ||
Origin Digital | 150 | ||
Sorenson Media | 156 |
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