Online Video Advertising Networks 2007 - 2010: Emerging and Surging

Online Video Advertising Networks 2007 - 2010: Emerging and Surging

Category : ICT & Media
Published On : March  2009
Pages : 140



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Online video advertising networks are forecast to make $493 million in participation revenue, hosting and insertion fees against gross CPM billings of $2.2 billion in 2009. The industry research report details video inventory and gross media spend for both emerging and established avail formats and executions, including in-banner video, remnant/3rd party pre-roll sales, video overlays, video search and podcasting.

TABLE OF CONTENTS:

EXECUTIVE SUMMARY 1
  The Video Advertising Network Market: 2007-2010 1
  Video Ad Network Gross Billings: 2007-2010 1
SECTION ONE 4
  Video Advertising Network Media Buying Trends: 2009 8
  The Video Advertising Network Market: 2007-2010 12
  Video Ad Network Gross Billings: 2007-2010 12
  Video Advertising Network Gross Billings Analysis by Vertical: 2007-2010 14
  Video Advertising Network Gross Billings Share by Vertical: 2007-2010 15
  Video Advertising Network Net Revenue Forecast at $493.3 million in 2009 15
  em>Video Advertising Network Revenue Source Breakout: 2007-2010 17
  Video Advertising Network Revenues: 2007-2010 18
SECTION TWO 20
  In-Banner Advertising Networks on Track to Deliver $1.8 Billion in Gross Media Spend in 2009 20
  In-Banner Video Gross Media Spend: 2007-2010 21
  In-Banner Video Impression Growth: 2001-2008 22
  In-Banner Video Segment Revenue Grew by 66.5% in 2008, 22.2% Forecast for 2009, and another 24.7% in 2010 25
  Q&A 29
    EYEBLASTER 29
    EYEWONDER 34
    MIXPO 40
    POINTROLL 43
SECTION THREE 48
  3rd Party Video Advertising Network Trends: Pre-roll remnant inventory is in demand, but it's a highly competitive sales environment 48
  Gross Billing at $173.8 million in 2008 48
  Video Advertising Networks Pre-Roll Gross Billings: 2007-2010 49
  Tremor Media and BBE capture doube-digit share of gross media spend in remnant pre-roll segment 52
  Video Ad Network Gross Billings: 2008 53
  3rd party video advertising networks place 37% of media bought against pre-roll inventory in 2008 53
  Ad Network Share Of Premium Pre-Roll Gross Billings: 2008 54
  Video advertising sales and platforms generated $64.9 million in 2008 net revenue 54
  Q&A 63
    BRIGHTROLE 63
    BBE (BROADBAND ENTERPRISES) 67
    SPOTXCHANGE 72
    TREMOR MEDIA 76
    WORLDNOW 81
    VIDSENSE 85
    YUME NETWORKS 87
SECTION FOUR 90
  Video overlay network trends: High volume, lower margins; business models evolving 90
  Overlay impressions reach 19.8 billion in 2008 90
  Video Overlay Network Media Spend And Avail Growth 91
  Overlay networks netted an estimated $10.1 million in revenue in 2008 91
  Video Overlay Network Media Billings: 2008-2010 91
  Q&A 99
    ADAPT.TV 99
    SCANSCOUT 103
    VIDEOEGG 105
SECTION FIVE 111
  Video Search Gross Media Billings: 2007-2010 111
  Video Advertising And Search Networks: 2007-2010 112
  Videro Search Inventory And Gross Media Spend: 2008 115
  Q&A 116
    AOL/Truveo 116
    MAGNIFY.NET 120
SECTION SIX 124
  Podcast advertising network trends: 2008-2010 124
  Podcast gross advertising billings estimated at $25.9 million in 2008 125
  Podcast Gross Ad Billings: 2008-2010 126
  Podcasting Application Provider Net Revenue: 2007-2010 131
  Q&A 133
    KIPTRONIC 133
    VOLOMEDIA 137
    WIZZARD SOFTWARE/MEDIA 140
 
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