Adding Value Through Sustainable and Ethical Packaging for Consumers

Adding Value Through Sustainable and Ethical Packaging for Consumers

Category : Food & Beverages
April  2013  Pages : 44



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Summary
Sustainability has become a key issue in the packaging arena, with multiple drivers including regulation, current economic and manufacturer needs, the needs of the retailers, and also those of the consumer. This slide deck examines consumer needs and then pinpoints on-trend, relevant packaging innovation that meets them.


Synopsis
- Quantifies consumer attitudes to packaging and sustainability.

- Assesses the ways consumer packaged goods companies have innovated with sustainable and ethical packaging.

- Contains examples from across the non-alcoholic drinks, alcoholic drinks, and laundry and household care sectors.

- Identifies future opportunities among consumers for sustainable packaging.

Reasons To Buy
- What are the six key packaging touchpoints identified by Canadean through which packaging professionals can influence their packaging?

- How can innovation reflect consumer environmental and ethical concerns, and add value?

- Which are the best-in-class innovations in added-value sustainable packaging?

- Where does environmental packaging sit in the hierarchy of consumer packaging needs?

- What do consumers look for in environmental and sustainable packaging?

Key Highlights
65% of consumers believe that living an ethical or sustainable lifestyle is important. Reducing unnecessary packaging is the number one factor that determines whether a product is environmentally friendly for consumers.

Two thirds of consumers say that grocery products today have too much packaging. 40% of consumers agree that if they see a product has too much packaging, they will consider buying an alternative product.
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