Almost Human: Pet Nutrition Takes a Human Direction

Almost Human: Pet Nutrition Takes a Human Direction

Category : Consumer Goods
October  2014  Pages : 39



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Summary
Consumer spending on pets is skyrocketing, and more consumers understand that pets suffer from similar health issues to humans. This presentation looks at how pet products are taking a more human direction, with increasing interest in health issues like pet obesity, lack of exercise, mental health, and more that mirror human health concerns.


Synopsis
- Identify specific ways in which the pet products marketplace is becoming more humanized.

- See what consumer demographics are driving increases in pet ownership.

- Find out how pet food formats are copying popular human food formats.

- Understand how pet owners tend to underestimate pet weight issues and what health ramifications this has for pets.

- Review the top human food trends that are crossing over into the pet industry.

Reasons To Buy
- Single-person households will exceed 40% of households in several European countries by 2030. How is this group's relationship with pets changing?

- A huge percentage of dogs and cats are overweight or obese. What human knowledge and behavior gaps are fueling this issue?

- What is the single biggest nutritional trend hitting pet food at the present time?

- The paleo diet trend is growing as consumers avoid refined grains, sugars, and more. How is this influencing pet food innovation?

- What health concern affects roughly 80% of dogs and 70% of cats by the age of three?

Key Highlights
Pets are not people, but you would be hard-pressed to tell the difference looking at emerging trends in pet products. Today's consumer is inclined to treat a pet like a human family member, and pet ownership is now chosen over parenthood in many households. This presentation looks at how human food and health trends are influencing pet products.
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