Austria Quarterly Beverage Tracker Report Q22013

Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Austria beverage market
Scope
Readers are provided with a summary snap shot table showing category growth in Q22013vsQ22012, together with 2012 actual volumes, 2013 forecast volumes and projected growth

An economic mood indicator, completed by Canadean’s local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market.

Key highlights of the last quarter’s commercial beverage performance are identified and the key market drivers examined

Volumes for Q2 2013vs Q22012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots).

Private Label Soft Drinks, 2011-2013F
Summary
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
There is generally an accepting mood about the economy. Consumers do not believe things will return to normal anytime soon. It is worth noting that the economic crisis has caused Austrians to be more cautious on one off big expenditures such as holidays, rather than everyday items like beverages.

What are the key drivers behind recent market changes?
The key reasons behind the drop in inflation in June were reduced prices in the areas of groceries, as well as leisure time and culture. Prices for soft drinks fell 0.8%, but for alcoholic beverages they rose 0.2%.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Austria beverage industry and want more detail and analysis on this data. Canadean’s Austria Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Reasons To Buy
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