Synopsis
Baby Food Chile examines the trends in the baby food market for 2005-2011, with forecasts to 2017. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
In 2011, the market for baby food in Chile amounted to an estimated 10,598 tonnes, up by 18.4% since 2005. Overall demand rose steadily until 2008, despite competition from standard powdered milks, cereals, drinks and home-made meals. Although the global economic downturn in 2009 had an adverse effect on sales, levels have subsequently recovered. Growth has occurred in all market sectors, with the exception of drinks. In value terms, growth has been considerably higher, at 56.2%, largely as a result of higher prices, particularly in the middle of the review period in the case of milks.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2005-2011
Market Segmentation
Baby Food: Market Segmentation, 2011
Market Trends
Baby Food: % Growth, 2005-2011
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2010 and 2011
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2011
The Future
Projected Market Size 2017 and Growth Rates, 2011-2017
Background to the Market
The Baby Population
Birth and Population Trends, 2001-2011
The Baby Population, 2005-2011
The Consumer
Consumer Demographics in Santiago, 2002
Trends in Marriages, 1990-2009
Working Women
Number of Working Women in Chile, 2005-2012
Breastfeeding
Trends in Incidence of Breastfeeding, 1993-2005
Breastfeeding by Age Group, 1993, 2005 and 2010
Exclusive and Predominant Breastfeeding Rates by Age of Baby, 1993 and 2005
Breastfeeding Rates by Maternal Occupation and Age of Baby, 2005
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2005-2011
Baby Food: Market Value, Constant Prices, 2005-2011
Baby Food: Market Value, US Dollars, 2005-2011
Baby Food: Market Volume, 2005-2011
Baby Food: Per Capita Expenditure, Current Prices, 2005-2011
Baby Food: Per Capita Expenditure, Constant Prices, 2005-2011
Baby Food: Per Capita Expenditure, US Dollars, 2005-2011
Baby Food: Per Capita Consumption, 2005-2011
Manufacturers and Brands
Manufacturer Shares, Volume, 2005-2011
Manufacturer Shares, Value, 2005-2011
Baby Food: Manufacturer Shares by Sector, Volume, 2011
Baby Food: Manufacturer Shares by Sector, Value, 2011
Milks
Key Features and Developments
Milks: Sector Trends, 2005-2011
Per Capita Trends
Milks: Per Capita Expenditure and Consumption, 2005-2011
Market Segmentation
Milks: Sector Segmentation, 2005-2011
Milks: Brand Price Analysis, 2012
Milks: Brand Positioning Analysis, 2012
Manufacturers and Brands
Milks: Manufacturer Shares, Volume, 2005-2011
Milks: Manufacturer Shares, Value, 2005-2011
Baby Milks: Brands by Segment, 2012
Cereals
Key Features and Developments
Cereals: Sector Trends, 2005-2011
Per Capita Trends
Cereals: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Cereals: Sector Segmentation, 2005-2011
Manufacturers and Brands
Cereals: Manufacturer Shares, Volume, 2005-2011
Cereals: Manufacturer Shares, Value, 2005-2011
Meals
Key Features and Developments
Meals: Sector Trends, 2005-2011
Per Capita Trends
Meals: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Wet Meals: Sales by Type, 2005-2011
Manufacturers and Brands
Meals: Manufacturer Shares, Volume, 2005-2011
Meals: Manufacturer Shares, Value, 2005-2011
Drinks
Key Features and Developments
Drinks: Sector Trends, 2005-2011
Per Capita Trends
Drinks: Per Capita Expenditure and Consumption, 2005-2011
Sales by Sector
Manufacturers and Brands
Drinks: Manufacturer Shares, Volume, 2005-2011
Drinks: Manufacturer Shares, Value, 2005-2011
Distribution
Retailing
Food Retailing
Food Retailing: Number of Stores and Sales by Outlet Type, 2008 and 2011
Leading Food Retailers, 2011
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2005-2011
Baby Food: Sales by Outlet Type and Sector, 2011
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Pack Type
Baby Food: Facings Allocation by Pack Size
Baby Food: Facings Allocation by Country of Origin
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2011
Baby Food: Manufacturer Representation, Volume, 2011
Nestlé Chile SA
Nestlé: Market Representation, 2011
Pfizer Chile SA
Pfizer: Market Representation, 2011
Other Suppliers
Production and Foreign Trade
Production
Imports
Milks and Cereals: Trends in Imports, 2005-2011
Imports of Milks and Cereals by Country of Origin, 2009-2011
Exports
Milks and Cereals: Trends in Exports, 2005-2011
Exports of Milks and Cereals by Country of Destination, 2009-2011
The Future
Live Birth Trends
Birth and Population Projections, 2005-2017
The Baby Population, 2011-2017
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2011-2017
Baby Food: Market Value Forecasts, Constant Prices, 2011-2017
Baby Food: Market Value Forecasts, US Dollars, 2011-2017
Baby Food: Market Volume Forecasts, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2011-2017
Baby Food: Per Capita Expenditure, Forecasts, US Dollars, 2011-2017
Baby Food: Per Capita Consumption Forecasts, 2011-2017
Economic and Demographic Background
Economic and Political Summary
Economic Background
Chile: Key Macro-Economic Indicators, 2005-2012
RPI Trends, 2005-2017
Demographic Data
Population Trends, 2005-2017
Population by Age Group, 2012
Appendix: Storecheck Results
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
List Of Tables
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List Of Figures
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