Summary
Baby food market in Colombia has seen growth both in terms of value and volume between 2009 and 2015. The number of live births has been on a generally downward trend, with some periods of growth. In 2015, the live births recorded were 10.3% fewer than in 2005. Although Colombia is one of the more affluent markets in the region, it still has high levels of poverty. A substantial proportion of the market is supplied through locally manufactured baby foods. Overall, the economy has fared relatively well, although at present it is facing a number of difficulties. Inflation, rose to 5% in 2015 and is likely to be higher (around 7.5%) in 2016. The market is forecast to decline over the next two years, due to the negative impact of the Zika virus on the number of births.
Key Findings
- During the period 2009 to 2015 the baby food market in Colombia increased by 9.6% in volume, with all sectors except baby drinks experiencing growth. In terms of value, sales have grown by 62.2%.
- Milks accounted for 64% of value sales in 2015, up from 60% in 2009. Sales of cereals and wet meals were more or less equal in value terms in 2015.
- In 2015 Nestlé ranked first with a 32% value share, followed by Mead Johnson with 15%. In terms of volume, the local company Alpina is in second place, behind Nestlé.
- In 2015 around 75% of sales of baby milks occurred through drugstores/pharmacies, whereas food outlets accounted for 95% or over of sales of other products. Food outlets now take 73.4% of overall volume sales of baby food.
Synopsis
“Baby Food in Colombia” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Denmark market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table Of Contents
Introduction
Executive summary
Definitions
Background to the Market
Birth and population trends
Births by region
The Consumer
Socio-Demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Key features and developments
Market value and volume
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals and dry meals
Baby meals
Bay drinks
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Nestlé de Colombia SA
Mead Johnson Nutrition Colombia Ltda
Aspen Labs Latam
Abbott de Colombia SA
Alpina Productos Alimenticios SA
Nutricia Colombia Ltda
Alimentos Polar Colombia SA (Productos Quaker)
Levapan SA (Compañía National de Levaduras Levapan SA)
Unilever Andina
Other manufacturers
Distribution
Retail structure
Baby Food Retailing
Economic background
Economic indicators
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
About Canadean
List Of Tables
Table 1: Birth and Population Trends, 2005-2015
Table 2: Live Births by Province, 2015
Table 3: Types of Baby Food Eaten, 2010
Table 4: Frequency of Eating Baby Food, 2005
Table 5: Trends in Marriages and Divorces, %, 2013-2014
Table 6: Births by Age of Mother, %, 2008-2015
Table 7: Number of Women of Childbearing Age by Age Group, 2009 and 2015
Table 8: Female Employment Trends, 2009-2016
Table 9: Breastfeeding Initiation, 1990-2010
Table 10: Breastfeeding by Type and Age of Baby, 2005 and 2010
Table 11: Breastfeeding Habits, % of Babies, 2010
Table 12: Average Length of Breastfeeding, 2000-2010
Table 13: Market Size, 2015, and Growth Rates, 2009-2015
Table 14: Baby Food: Manufacturer Shares, % Volume, 2009-2015
Table 15: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 16: Projected Market Size, 2021, and Growth Rates, 2015-2021
Table 17: Baby Milks: Sector Segmentation, Volume, 2009-2015
Table 18: Baby Milk Powders: Facings by Pack Size, 2016
Table 19: Baby Milk Powders: Facings by Pack Type, 2016
Table 20: Powdered Baby Milks: Brand Price Positioning Analysis, 2016
Table 21: Liquid Baby Milks: Brand Price Positioning Analysis, 2016
Table 22: Baby Milks: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 23: Baby Cereals: Sector Segmentation, Volume, 2009-2015
Table 24: Baby Cereals: Facings by Pack Type, 2016
Table 25: Baby Cereals: Facings by Pack Size, 2016
Table 26: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2009-2015
Table 27: Baby Meals: Facings by Pack Size, 2016
Table 28: Baby Meals: Facings by Pack Type, 2016
Table 29: Baby Meals : Manufacturer Shares, Value and Volume, %, 2009-2015
Table 30: Baby Drinks : Manufacturer Shares, Value and Volume, %, 2009-2015
Table 31: Alpina: Turnover and Profit Trends, 2010-2015
Table 32: Packaged Food Sales by Channel, COP Billion, 2009-2015
Table 33: Baby Food: Sales by Outlet Type, % Volume, 2009-2015
Table 34: Baby Food: Sales by Outlet Type and Sector, % Volume, 2015
Table 35: Colombia: Key Macro-Economic Indicators, 2009-2016
Table 36: Key Macro-Economic Forecasts 2015-2021
Table 37: Birth and Population Projections, 2009-2021
Table 38: Number of Women of Childbearing Age, by Age Group, 2015 and 2020
Table 39: Baby Population, Number of Babies ('000), 2009-2021
Table 40: Baby Food: Market Value, Current Prices, 2009-2015
Table 41: Baby Food: Market Value, Constant Prices, 2009-2015
Table 42: Baby Food: Market Value, US$, 2009-2015
Table 43: Baby Food: Market Volume, Tons, 2009-2015
Table 44: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 45: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 46: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
Table 47: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 48: Baby Milks: Sector Trends, 2009-2015
Table 49: Baby Milks: Sector Segmentation, Volume, 2009-2015
Table 50: Baby Milks: Sector Segmentation, Value, 2010-2015
Table 51: Baby Milks: Brand Price Analysis, 2016
Table 52: Liquid Baby Milks: Brand Price Analysis, 2016
Table 53: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Table 54: Baby Meals : Sector Trends, 2009-2015
Table 55: Baby Drinks: Sector Trends, 2009-2015
Table 56: Baby Milks and Cereals: Import Trends, 2008-2014
Table 57: Imports of Milks and Cereals by Country of Origin, 2012-2014
Table 58: Fruit-Based Meals: Import Trends, 2008-2014
Table 59: Baby Milks and Cereals: Export Trends, 2008-2014
Table 60: Exports of Milks and Cereals by Country of Destination, 2012-2014
Table 61: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 62: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 63: Baby Food: Market Value Forecasts, US Dollar Million, 2015-2021
Table 64: Baby Food: Market Volume Forecasts, Tons, 2015-2021
Table 65: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
Table 66: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 67: Baby Food: Per Capita Expenditure, US Dollars, 2015-2021
Table 68: Baby Food: Per Capita Consumption, Grams, 2015-2021
Table 69: Baby Food : Facings Allocation by Product Type
Lisst Of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, % Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % Value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Figure 8: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Figure 9: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 10: Baby Meals : Sector Trends, 2009-2015
Figure 11: Baby Meals : Per Capita Expenditure and Consumption, 2009-2015
Figure 12: Baby Drinks : Sector Trends, 2009-2015
Figure 13: Baby Drinks : Per Capita Expenditure and Consumption, 2009-2015
Figure 14: Milks and Cereals : Country of Origin, % Volume, Top Five, 2014
Figure 15: Milks and Cereals: Country of Destination, % Volume, Top Three, 2014
Figure 16: Baby Food: Manufacturer Shares, Value %, 2015
Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 18: Baby Food: Market Size, 2015-2021
Figure 19: Baby Food: Market Segmentation, 2021
Figure 20: Baby Food: Per Capita, 2015-2021
