Summary
The market for baby food in Greece rose strongly between 2006 and 2008, but since then has been very adversely affected by the downturn in the number of births and the economic situation In total, Canadean estimates that the market has fallen by 22.2% since 2009 in volume terms. - The majority of this decline occurring in 2015. A traditional approach to food preparation still prevails, although prior to the economic crisis there had been a clear move towards the purchase of convenience foods. Price has become a major purchasing criterion as a result of shrinking household incomes.
Key Findings
- The infant population aged 0-3 years has declined significantly in recent years, as both the number of babies born and crude birth rate have dropped.
- The decline in the number of births, allied to the economic crisis, brought about a corresponding drop in consumption. Overall consumption fell by 15.3% between 2009 and 2015.
- Multinationals dominate all sectors of the market. The top three - Danone, FrieslandCampina and Nestlé - account for a combined 90% of value sales. Danone is the clear market leader with a 40.5% share of value in 2015.
- The most important channel for the sale of baby food in Greece is grocery stores, this type of outlet taking 56.3% of overall baby food sales. However, for milks sales pharmacies have proved to be the most important distribution point, with 57% of baby milks sold via this type of outlet.
Synopsis
“Baby Food in Greece” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Greece market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table Of Contents
Introduction
Executive summary
Definitions
Background to the Market
Birth and population trends
The baby population
The consumer
Socio-demographic trends
Working women
Breastfeeding trends
Economic crisis
Market Overview
Key features and developments
Market value and volume
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals
Baby meals and others
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Danone
FrieslandCampina Hellas
Nestle Hellas SA
Yiotis SA
Other manufacturers
Distribution
Retail structure
Baby food retailing
Economic background
Political and economic background
Economic indicators
Key macro-economic forecasts
Prospects and forecasts
Birth and population projections
Forecast overview
Future trends
Appendix
Additional data tables
Summary methodology
About Canadean
List Of Tables
Table 1: Birth and Population Trends, 2005-2015
Table 2: Live Births by City and Province, 2011-2014
Table 3: Marriage and Divorce Trends, 1995-2014
Table 4: Composition of Live Births by Age Group of Mothers, %, 2006-2014
Table 5: Number of Working Women, 2008-2015
Table 6: Economically Active Women by Age Group, 2011 and 2015
Table 7: Breastfeeding Rates, % of Mothers Breastfeeding,2001
Table 8: Breastfeeding Rates, % of Mothers Breastfeeding,2001
Table 9: Market Size, 2015, and Growth Rates, 2009-2015
Table 10: Baby Food: Manufacturer Shares, Value, %, 2008-2015
Table 11: Baby Food: Manufacturer Shares by Sector, %, 2015
Table 12: Projected Market Size, 2021, and Growth Rates, 2015-2021
Table 13: Baby Milks: Segmentation by Type, Volume, 2010-2015
Table 14: Baby Milks: Brand Price Positioning Analysis, 2016
Table 15: Baby Milks: Manufacturer Shares, Value and Volume, %, 2008-2015
Table 16: Sales of Baby Cereals by Type, Value and Volume, %, 2010-2014
Table 17: Baby Cereals and Dry Meals: Manufacturer Shares, Value and Volume, %, 2008-2015
Table 18: Baby Meals and Others: Manufacturer Shares, Value and Volume, %, 2008-2015
Table 19: Numil Hellas: Sales and Profit Trends, 2008-2014
Table 20: Nestle Hellas SA: Sales and Profit Trends, 2010-2014
Table 21: Packaged Food Sales by Channel, € Million, 2009-2015
Table 22: Retail Distribution of Baby Food by Outlet Channel, Volume, % 2011
Table 23: Economic Indicators, 2009-2015
Table 24: Key Macro-Economic Forecasts 2015-2021
Table 25: Birth and Population Projections, 2009-2021
Table 26: Baby Population, Number of Babies ('000), 2005-2021
Table 27: Baby Food: Market Value, Current Prices, 2009-2015
Table 28: Baby Food: Market Value, Constant Prices, 2009-2015
Table 29: Baby Food: Market Value, US$ Million, 2009-2015
Table 30: Baby Food: Market Volume, Tonnes, 2009-2015
Table 31: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015
Table 32: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015
Table 33: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015
Table 34: Baby Food: Per Capita Consumption, Grams, 2009-2015
Table 35: Baby Milks: Sector Trends, 2009-2015
Table 36: Baby Milks: Segmentation by Type, Value, 2010-2015
Table 37: Baby Milks: Segmentation by Type, Volume, 2010-2015
Table 38: Baby Milks: Brand Price Analysis, 2016
Table 39: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Table 40: Baby Meals and Others: Sector Trends, 2009-2015
Table 41: Imports of Baby Food by Type, Volume (Tonnes), 2006-2015
Table 42: Imports of Baby Food by Type, Value (€ 000s), 2006-2015
Table 43: Imports of Milks and Cereals by Country of Origin, Tonnes, 2009-2015
Table 44: Imports of Milks and Cereals by Country of Origin, € 000s, 2009-2015
Table 45: Imports of Other Baby Food by Country of Origin, Tonnes, 2009-2015
Table 46: Imports of Other Baby Food by Country of Origin, € 000s, 2009-2015
Table 47: Exports of Baby Food by Type, Volume, 2006-2015
Table 48: Exports of Baby Food by Type, Value, 2006-2015
Table 49: Exports of Milks and Cereals by Country of Destination, Tonnes, 2009-2015
Table 50: Exports of Baby Food by Type, Volume, 2006-2015
Table 51: Exports of Baby Food by Type, Value, 2006-2015
Table 52: Exports of Milks and Cereals by Country of Destination, Tonnes, 2009-2015
Table 53: Exports of Milks and Cereals by Country of Destination, € '000, 2009-2015
Table 54: Exports of Other Baby Food by Country of Destination, Tonnes, 2009-2015
Table 55: Exports of Other Baby Food by Country of Destination, € '000, 2009-2015
Table 56: Baby Food: Market Value Forecasts, Current Prices, 2015-2021
Table 57: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021
Table 58: Baby Food: Market Value Forecasts, US Dollar Million, 2015-2021
Table 59: Baby Food: Market Volume Forecasts, Tonnes, 2015-2021
Table 60: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021
Table 61: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021
Table 62: Baby Food: Per Capita Expenditure, US Dollars, 2015-2021
Table 63: Baby Food: Per Capita Consumption, Grams, 2015-2021
List Of Figures
Figure 1: Baby Food: Market Size, 2009-2015
Figure 2: Baby Food: Market Segmentation, 2015
Figure 3: Baby Food: Per Capita, 2009-2015
Figure 4: Baby Food: Manufacturer Shares, Value, 2015
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015
Figure 6: Baby Milks: Sector Trends, 2009-2015
Figure 7: Baby Milks: Per Capita Expenditure and Consumption, 2009-2015
Figure 8: Baby Cereals and Dry Meals: Sector Trends, 2009-2015
Figure 9: Baby Cereals and Dry Meals: Per Capita Expenditure and Consumption, 2009-2015
Figure 10: Baby Meals and Others: Sector Trends, 2009-2015
Figure 11: Baby Meals and Others: Per Capita Expenditure and Consumption, 2009-2015
Figure 12: Milks and Cereals : Country of Origin, % Volume, Top Five, 2015
Figure 13: Milks and Cereals: Country of Destination, % Volume, Top Three, 2015
Figure 14: Baby Food: Manufacturer Shares, Value %, 2015
Figure 15: Baby Food: Manufacturer Shares, Volume %, 2015
Figure 16: Baby Food: Market Size, 2015-2021
Figure 17: Baby Food: Market Segmentation, 2021
Figure 18: Baby Food: Per Capita Consumption, 2015-2021
