Synopsis
Baby Food Japan examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
The Japanese market has been plagued by a steeply declining number of births, leading to a declining consumer base. In addition, the milks market, which accounts for 64.5% of value sales, has been negatively affected by rising rates of breastfeeding and bad publicity, most recently the discovery of radioactive caesium in some formula in December 2011. As a result, volume sales of milks have fallen by just over 25% over the review period. Baby meals have fared better, particularly over the last two or three years. Consumption of baby meals, drinks and finger food has risen by 18.3% since 2006. In value terms, however, the non-milks sector has been hit by declining prices, as manufacturers have sought to stimulate sales and gain share in a highly competitive environment. The meals, drinks and finger foods sectors continue to attract a regular flow of new products, new sizes and brand relaunches.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Structure
Baby Food: Market Segmentation, 2012
Market Trends
Baby Food: % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2011 & 2012
Major Developments
Distribution
The Suppliers
Baby Food: Manufacturer Shares, 2012
The Future
Projected Market Size, 2018 & Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth & Population Trends, 2002-2012
The Baby Population, 2002-2012
Trends in Ages of Mothers, 1990-2011
Marriages, Births & Divorces, 2006-2012
Working Women
Working Women, 2006-2012
Working Women by Age Group, 2012
The Influence of Eating Habits
Use of CommEuroresearch and Consultingial Baby Food, 1985-2005
Attitudes to CommEuroresearch and Consultingial Baby Food, 2005
Concern about Food Allergies
Breastfeeding
Breastfeeding Trends by Age of Baby, 1995 & 2005
Breastfeeding at 6 Months, by Employment of Mothers, 2001
Mothers' Knowledge & Attitudes Towards Breastfeeding, 2007
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers & Brands
Baby Food: Manufacturer Shares by Sector, 2012
Baby Food: Trends in Manufacturer Shares, 2006-2012
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2006-2012
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2006-2012
Sector Segmentation
Baby Milks: Segmentation by Type, 2006-2012
Baby Milks: Brand Price Analysis, 2013
Baby Milks: Brand Price Positioning Analysis, 2013
Manufacturers & Brands
Baby Milks: Manufacturer Shares (Value), 2006-2012
Baby Milks: Brands by Segment, 2013
Baby Meals
Key Features & Developments
Baby Meals: Sector Trends, 2006-2012
Per Capita Trends
Baby Meals: Per Capita Expenditure & Consumption, 2006-2012
Sector Segmentation
Baby Meals: Segmentation by Type, Value, 2006-2012
Baby Meals: Segmentation by Type, Volume, 2006-2012
Baby Meals: Volume Sector Segmentation, 2006-2012
Sales of Baby Meals by Type, Value, 2012
Sales of Dry Baby Meals by Type, Value, 2008-2012
Sales of Baby Wet Meals by Type, Value, 2008-2012
- Jar Meals
- Retort Pouches and Other Wet Meals
- Dried Meals
- Soups
Manufacturers & Brands
Baby Meals & Others: Manufacturer Shares (Value), 2006-2012
Baby Drinks
Key Features & Developments
Baby Drinks: Sector Trends, 2006-2012
Per Capita Trends
Baby Drinks: Per Capita Expenditure & Consumption, 2006-2012
Sector Segmentation
Baby Drinks: Segmentation by Variety, Volume, 2006-2012
Baby Drinks: Segmentation by Packaging, Value, 2010-2012
Manufacturers & Brands
Finger Foods
Key Features & Developments
Finger Foods: Sector Trends, 2006-2012
Per Capita Trends
Finger Foods: Per Capita Expenditure & Consumption, 2006-2012
Sector Segmentation
Manufacturers & Brands
Distribution
Retailing
Retail Structure
Retail Sales of Food & Beverages by Type of Store, 2006-2012
Japan: Number of Organised Food Retailers, 2010-2012
Japan: Major Food Retailing Outlets, 2012/13
Baby Food Retailing
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2012
Meiji Holdings
Meiji: Market Shares, Value, 2012
Meiji Dairies: Financial Performance, 2005-2011
Morinaga Milk Industry
Morinaga Milk: Market Shares, Value, 2012
Morinaga Milk Industry: Financial Performance, 2007-2013
Wakodo Company Ltd
Wakodo: Market Shares, Value, 2012
Wakodo: Financial Performance, 2006-2012
Snow Brand Milk/Bean Stalk Snow Co
Snow Brand Milk: Market Shares, Value, 2012
Snow Brand Milk Products: Financial Highlights, 2007-2013
Kewpie Corporation
Kewpie Corp: Market Shares, Value, 2012
Kewpie Corp: Financial Performance, 2006-2012
Pigeon Corporation
Pigeon: Market Shares, Value, 2012
Pigeon Corporation: Financial Performance, 2007-2013
Other Manufacturers
Ajisenshioji
Danone Japan
Glico Group
Foreign Trade
Imports
Exports
Exports of Milks & Cereals, 2006-2012
Exports of Milks & Cereals by Country of Destination, Volume, 2009-2012
Exports of Milks & Cereals by Country of Destination, Value, 2009-2012
The Future
Live Birth Trends
Birth & Population Projections, 2006-2018
Baby Population, 2012-2018
Effects of the 2011 Earthquake
Consumer Attitudes
Health Guidelines
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecasts, 2012-2018
Economic & Demographic Background
Political & Economic Summary
Economic Background
Economic Indicators, 2006-2013
RPI Trends, 2006-2018
Demographic Data
Population Trends, 2006-2018
Population by Age & Sex, 2006 & 2011
Appendix: Retail Prices
Milks
Dry Stocks, Sauces & Meals
Wet Savoury Meals
Wet Sweet Meals
Drinks
Finger Foods
List Of Tables
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List Of Figures
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