Synopsis
Baby Food Malaysia examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
The economy has performed well recently; a decline in late 2008 and 2009 was ovEuroresearch and Consultingome by a sharp rebound in 2010 and strong growth in 2011-2012. As a result, disposable income for most families has risen. The last three years have also seen an increase in the number of births. These conditions have favoured the market: some manufacturers have profited from higher sales of premium milks and others, principally Heinz, have also taken the opportunity to introduce new, more expensive products, including pouches and snacks.
The baby milks sector continues to dominate, accounting for 86.9% of the total market by value in 2012. The use of growing-up milks has risen and these accounted for just over 60% of milks sector volume in 2012. Cereals & dry meals have seen healthy growth throughout the review period, and now account for 12.2% of volume sales and 8.7% of value sales. Although there has also been continued growth in the baby meals and finger foods/drinks sectors, these remain small.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Structure
Baby Food: Market Segementation, 2012
Market Trends
Baby Food: % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2011 & 2012
Major Developments
Distribution
The Suppliers
Baby Food: Manufacturer Shares, 2012
The Future
Projected Market Size, 2018 & Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth & Population Trends, 2002-2012
The Baby Population, 2002-2012
Live Births by State, 2010 & 2011
Live Births by Ethnic Group, 2010 & 2011
Working Women
Female Employment Trends, 2007-2011
Female Employment by Age, 2011
Breastfeeding Trends
Breastfeeding Habits, 2006
The Influence of Eating Habits
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers & Brands
Baby Food: Manufacturer Shares by Sector, Value, 2012
Baby Food: Manufacturer Shares by Sector, Volume, 2012
Manufacturer Share Trends, 2006-2012
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2006-2012
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Milks: Segmentation, Value, 2006-2012
Baby Milks: Segmentation, Volume, 2006-2012
Baby Milks: Brand Price Analysis, 2013
Baby Milks: Brand Price Positioning Analysis, 2013
Manufacturers & Brands
Baby Milks: Manufacturer Share Trends, Value, 2006-2012
Baby Milks: Manufacturer Share Trends, Volume, 2006-2012
Baby Milks: Brands by Segment, 2013
Baby Cereals
Key Features & Developments
Baby Cereals: Sector Trends, 2006-2012
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Manufacturers & Brands
Baby Cereals: Manufacturer Shares, 2006-2012
Baby Meals
Key Features & Developments
Baby Meals: Sector Trends, 2006-2012
Per Capita Trends
Baby Meals: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Baby Meals: Segmentation by Type, 2006-2012
Manufacturers & Brands
Baby Meals: Manufacturer Shares, 2006-2012
Other Baby Food
Key Features & Developments
Other Baby Food: Sector Trends, 2006-2012
Per Capita Trends
Other Baby Food: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Manufacturers & Brands
Other Baby Food: Manufacturer Shares, Value, 2008-2012
Other Baby Food, Manufacturer Shares, Volume, 2006-2012
Distribution
Retailing
Retail Structure
Breakdown of the Food Retailing Sector by Outlet Type, 2008-2012
Number of Retail Outlets by Type, 2008-2013
Major Hyper/Supermarket Chains, 2005-2013
Baby Food Retailing
Sales of Baby Food by Outlet Type, 2006-2012
Storecheck Analysis
Introduction
Facings Allocation by Product Type
Facings Allocation by Manufacturer & Product Type
Facings Allocation by Pack Type & Product Type
Facings Allocation by Pack Size & Product Type
Facings Allocation by Country of Origin & Product Type
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume, 2012
Nestlé (Malaysia) Bhd/Wyeth Nutrition
Nestlé: Market Shares, 2012
Nestlé Plants in Malaysia, 2012
Nestlé (Malaysia) Sdn Bhd: Financial Highlights, 2006-2012
Danone Dumex (Malaysia) Sdn Bhd
Danone Dumex: Market Shares, 2012
Dutch Lady Milk Industries Bhd
Dutch Lady: Market Shares, 2012
Dutch Lady Milk Industries: Financial Highlights, 2006-2012
Mead Johnson Nutrition (Malaysia) Sdn Bhd
Mead Johnson: Market Shares, 2012
Fonterra Brands Malaysia Sdn Bhd
Fonterra: Market Shares, 2012
Heinz Malaysia
Heinz: Market Shares, 2012
Other Manufacturers
Foreign Trade
Imports
Baby Food: Sources of Key Manufacturers, 2013
Imports of Milks & Cereals by Country of Origin, Value, 2009-2012
Imports of Milks & Cereals by Country of Origin, Volume, 2009-2012
Imports of Other Baby Food by Country of Origin, Value, 2009-2012
Imports of Other Baby Food by Country of Origin, Volume, 2009-2012
Exports
Exports of Milks & Cereals by Country of Destination, Value, 2009-2012
Exports of Milks & Cereals by Country of Destination, Volume, 2009-2012
Exports of Other Baby Food by Country of Destination, Value, 2009-2012
Exports of Other Baby Food by Country of Destination, Volume, 2009-2012
The Future
Live Birth Trends
Birth & Population Projections, 2006-2018
Baby Population, 2012-2018
Breastfeeding & Child Nutrition
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecast, 2012-2018
Economic & Demographic Background
Political & Economic Summary
Economic Background
Economic Indicators, 2006-2013
RPI Trends, 2006-2018
Demographic Data
Population Trends, 2006-2018
Population Breakdown by Age & Sex, 2006-2012
Population by Religion & State, 2010
Population by Ethnic Group, Age Structure & State, 2012
Appendix: Storecheck Results
Baby Milks
Kids' Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
Drinks
Rusks
List Of Tables
NA
List Of Figures
NA
