Synopsis
Baby Food Morocco examines the trends in the baby food market for 2005-2011, with forecasts to 2017. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
Despite rising by 22.4% over the past six years, per capita consumption levels are still very low in Morocco, at 4kg in 2011. More rapid growth has been constrained by a decline in the number of live births, high levels of breastfeeding and continuing widespread poverty, although a growing middle class is now developing. Euroresearch and Consulting forecasts that the expansion of the middle class and greater penetration of hypermarkets and supermarkets will create rising demand for baby food, with per capita consumption expected to increase by 28.3% by 2017
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2005-2011
Market Structure
Baby Food: Segmentation, 2011
Market Trends
Baby Food: % Growth, 2005-2011
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2010 & 2011
Major Developments
Distribution
The Suppliers
Baby Food: Manufacturer Shares, 2011
The Future
Projected Market Size, 2017 & Growth Rates, 2011-2017
Background to the Market
The Baby Population
Birth & Population Trends, 2001-2011
The Baby Population, 2005-2011
Registered Births by Area, 2010
Social Trends
Trends in Age at First Marriage, 1982-2009
The Consumer
Working Women
Trends in Working Women, 2005-2012
Working Women by Selected Industry Sector & Location, 2011
Female Employment Levels by Age & Location, 2011
Breastfeeding
Morocco: Breastfeeding Rates & Duration, 2003-2004
Morocco: Type of Feeding by Age of Baby, 2003-2004
Morocco: Breastfeeding Rates by Age of Baby & Socio-Economic Factors, 2006-2007
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2005-2011
Baby Food: Market Value, Constant Prices, 2005-2011
Baby Food: Market Value, US Dollars, 2005-2011
Baby Food: Market Volume, 2005-2011
Baby Food: Per Capita Expenditure, Current Prices, 2005-2011
Baby Food: Per Capita Expenditure, Constant Prices, 2005-2011
Baby Food: Per Capita Expenditure, US Dollars, 2005-2011
Baby Food: Per Capita Consumption, 2005-2011
Manufacturers & Brands
Baby Food: Manufacturer Shares by Sector, 2011
Manufacturer Market Shares, Volume Trends, 2005-2011
Manufacturer Market Shares, Value Trends, 2005-2011
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2005-2011
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2005-2011
Sector Segmentation
Baby Milks: Sector Segmentation, Volume, 2005-2011
Baby Milks: Brand Price Analysis, 2010
Baby Milks: Brand Price Positioning Analysis, 2010
Manufacturers & Brands
Baby Milks: Manufacturer Market Shares, Volume, 2005-2011
Baby Milks: Manufacturer Market Shares, Value, 2005-2011
Baby Milks: Brands by Segment, 2012
Baby Cereals
Key Features & Developments
Baby Cereals: Sector Trends, 2005-2011
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2005-2011
Sector Segmentation
Manufacturers & Brands
Baby Cereals: Manufacturer Market Shares, Volume, 2005-2011
Baby Cereals: Manufacturer Market Shares, Value, 2005-2011
Baby Meals & Other Baby Food
Key Features & Developments
Baby Meals & Other Baby Food: Sector Trends, 2005-2011
Per Capita Trends
Baby Meals & Other Baby Food: Per Capita Expenditure & Consumption, 2005-2011
Sector Segmentation
Manufacturers & Brands
Baby Meals & Other Baby Food: Manufacturer Market Shares, Volume, 2005-2011
Baby Meals & Other Baby Food: Manufacturer Market Shares, Value, 2005-2011
Distribution
Retailing
Retail Structure
Food Retailers in Morocco by Outlet Type, 2008-2011
Major Retail Chains, 2008-2012
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2005-2011
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2011
Baby Food: Manufacturer Representation, Volume, 2011
Danone
Danone: Market Shares, 2011
Nestlé Maghreb SA
Nestlé: Market Shares, 2011
Agro-Food Industrie
Agro-Food: Market Shares, 2011
Other Suppliers
Production & Trade
Production
Imports
Baby Milks & Cereals: Import Trends, 2005-2010
Imports of Baby Milks & Cereals by Country of Origin, 2008-2010
Other Baby Food: Import Trends, 2005-2010
Exports
Baby Milks & Cereals: Export Trends, 2005-2010
Baby Milks & Cereals: Exports by Country of Destination, 2008-2010
Customs Duties
The Future
Live Birth Trends
Birth & Population Projections, 2005-2017
The Baby Population, 2011-2017
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2011-2017
Baby Food: Market Value Forecasts, Constant Prices, 2011-2017
Baby Food: Market Forecasts, US Dollars, 2011-2017
Baby Food: Market Volume Forecasts, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2011-2017
Baby Food: Per Capita Consumption Forecasts, 2011-2017
Economic & Demographic Background
Economic & Political Summary
Economic Background
Economic Indicators, 2005-2012
RPI Trends, 2005-2017
Demographic Data
Population Trends, 2005-2017
Population by Region & Location, 2010
List Of Tables
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List Of Figures
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