Summary
Baby Food Poland examines the trends in the baby food market for 2007-2013, with forecasts to 2019. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Key Findings
With baby food consumption of 108.4 kgs per baby born in 2011, Poland has the highest per capita intake in Eastern Europe although because of its relative maturity it has not been growing very fast in the last 6 years. One of the reasons for its high intake is the widespread popularity of baby drinks (29kgs per baby), a sector dominated by juices but characterised by the growing popularity of baby teas. Alima Gerber (Nestlé) and Hipp dominate these two sectors respectively.
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 and Growth Rate, 2013-2019
Background to the Market
The Baby Population
Birth and Population Trends, 2003-2013
Crude Birth Rates by Location, 2006-2012
The Baby Population, 2007-2013
The Consumer
Working Women
Women in Employment, 2007-2013
Single Mothers
Marriage and Divorce Trends, 2007-2013
Breastfeeding
Breastfeeding Patterns, 1997
Breastfeeding Rates in Lublin, Kujawy-Pomerania and Gda½sk, 2006-2011
Share of Stomach by Age, 2010
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers and Brands
Baby Food: Manufacturer Shares by Sector, 2013
Manufacturer Share Trends, 2007-2013
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Milks: Market Segmentation, 2007-2013
Baby Milks: Brand Price Analysis, 2014
Baby Milks: Brand Price Positioning Analysis, 2014
Manufacturers and Brands
Baby Milks: Manufacturer Shares, 2007-2013
Baby Milks: Brands by Segment, 2014
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Cereals: Manufacturer Shares, 2007-2013
Baby Meals
Key Features and Developments
Baby Meals: Sector Trends, 2007-2013
Per Capita Trends
Baby Meals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Meals: Segmentation by Volume, 2007-2013
Manufacturers and Brands
Baby Meals: Manufacturer Shares, 2007-2013
Baby Drinks
Key Features and Developments
Baby Drinks: Sector Trends, 2007-2
Per Capita Trends
Baby Drinks: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Drinks: Segmentation by Volume and Value, 2007-2013
Manufacturers and Brands
Baby Drinks: Manufacturer Shares, 2007-2013
Baby Juices and Teas: Manufacturer Shares, 2009-2013
Distribution
Retailing
Retail Structure
Food Retailing Structure, 2009-2013
Breakdown of Grocery Sales by Outlet Type, 2006-2013
Leading Retailers by Number of Stores and Turnover, 2013
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2013
Storecheck Analysis
Introduction
Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Sector and Pack Size
Baby Food: Facings Allocation by Sector and Pack Type
Baby Food: Facings Allocation by Sector and Country of Origin
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013
TV Advertising Expenditure by Brand, 2008/09
Nutricia Polska Sp. z o.o.
Danone: Market Shares, 2013
Nestlé Polska Sp. z o.o.
Nestlé: Market Shares, 2013
Hipp Polska
Hipp: Market Shares, 2013
Humana Poland Sp z.o.o.
Humana: Market Shares, 2013
Other Manufacturers
Arteta Sp. z oo
Hero Polska Sp. z o.o.
Krüger Polska Sp. z o.o.
Mead Johnson Nutrition
Production and Foreign Trade
Production
Imports
Trends in Imports of Baby Food by Sector, Volume, 2007-2013
Trends in Imports of Baby Food by Sector, Value, 2007-2013
Imports by Sector and Country of Origin, Volume, 2011-2013
Imports by Sector and Country of Origin, Value, 2011-2013
Exports
Trends in Exports of Baby Food by Sector, Volume, 2007-2013
Trends in Exports of Baby Food by Sector, Value, 2007-2013
Exports by Sector and Country of Destination, Volume, 2011-2013
Exports by Sector and Country of Destination, Value, 2011-2013
The Future
Live Birth Trends
Birth and Population Projections, 2007-2019
Baby Population, 2013-2019
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic and Demographic Background
Political and Economic Summary
Economic Indicators
Key Macro-Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Background
Population Trends, 2007-2019
Population by Age Groups, 2006-2013
Appendix: Storecheck Results
Milks
Cereals
Wet Savoury Meals
Soups
Wet Sweet Meals
Drinks
Finger Foods
