Summary
Baby Food Russia examines the trends in the baby food market for 2007-2013, with forecasts to 2019. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Key Findings
With 1.8 million babies born, Russia is the largest baby food market in Eastern Europe in absolute terms, with retail sales of US$ 2,107 million in 2011. Volumes, at 155,650 tonnes, are virtually double their level 6 years ago. Euroresearch and Consulting forecasts suggest further strong growth, lifting the market by 32% by 2017, despite an expected decline in the number of births. Significantly, value sales are set to increase faster than volume; in real terms growth of 44.7% is forecast.
Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Structure
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019 and Growth Rate, 2013-2019
Background to the Market
The Baby Population
Birth and Population Trends, 2003-2013
The Baby Population, 2007-2013
Crude Birth Rates by Region, 2007-2012
Breakdown of Births by Region, 2011 and 2013
The Consumer
Average Incomes by Region, Featuring Highest and Lowest Income Districts, 2009-2012
Population Breakdown by Average Income, 2007-2012
Key Purchasing Criteria, 2005 and 2013
Most Important Benefits from the Use of Healthy Baby Food, 2014
Household Penetration of Baby Food by Type, 2008
Working Women
Number of Working Women, 2007-2012
Proportion of Women of Childbearing Age in Employment, by Age Group, 2007-2012
Family Trends
Marriage and Divorce Trends, 2007-2013
Live Births by Age of Mother, 2000-2012
Live Births by Age of Mother, Urban vs Rural, 2012
Food Regulations
Breastfeeding Trends
Breastfeeding Trends, 1995-2012
Breastfeeding Trends by City, 1995-2009
Breastfeeding Duration, 2001
Breastfeeding Prevalence among Babies Aged 6-12 Months in the Moscow Region, 1999-2003
Breastfeeding Rates in Severodvinsk, 1999/2000
Breastfeeding Duration by Socio-Demographic Group in Severodvinsk, 1999/2000
Market Profile
Overview
Introduction
Key Features and Developments
Breakdown of Expenditure on Food for Babies by Age, 2009
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption, 2007-2013
Manufacturers and Brands
Baby Food: Manufacturer Share Trends, Volume, 2007-2013
Baby Food: Manufacturer Share Trends, Value, 2007-2013
Baby Food: Manufacturer Representation, Volume, 2013
Baby Food: Manufacturer Representation, Value, 2013
Most Popular Baby Food Brands, 2009-2013
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Milks: Segmentation by Type, Volume, 2007-2013
Baby Milks: Segmentation by Type, Value, 2007-2013
Dried Baby Milks: Brand Price Analysis, 2014
Dried Baby Milks: Brand Price Positioning Analysis, 2014
Liquid Baby Milks: Brand Price Analysis, 2014
Liquid Baby Milk: Brand Price Positioning Analysis, 2014
Manufacturers and Brands
Dried Baby Milks: Manufacturer Shares, Volume, 2007-2013
Dried Baby Milks: Manufacturer Shares, Value, 2007-2013
Dried Baby Milks Brand Shares, 2012
Baby Milks: Brands by Segment, 2014
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Cereals: Manufacturer Shares, Volume, 2007-2013
Baby Cereals: Manufacturer Shares, Value, 2007-2013
Baby Meals
Key Features and Developments
Baby Meals: Sector Trends, 2007-2013
Per Capita Trends
Baby Meals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Meals: Manufacturer Shares, Volume, 2007-2013
Baby Meals: Manufacturer Shares, Value, 2007-2013
Baby Drinks
Key Features and Developments
Reasons for Purchasing Baby Juices, 2007
Baby Drinks: Sector Trends, 2007-2013
Frequency of Purchasing Baby Juices, 2007
Reasons for Purchasing a Particular Baby Juice, 2007
Per Capita Trends
Baby Drinks: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Preferred Type of Baby Juice, 2007
Preferred Flavours of Baby Juice, 2007
Preferred Pack Type of Baby Juices, 2008
Preferred Pack Size of Baby Juices, 2008
Manufacturers and Brands
Baby Juices: Manufacturer Shares, Volume, 2007-2013
Baby Juices: Manufacturer Shares, Value, 2007-2013
Best Known Brands of Baby Juices, 2006 and 2007
Other Baby Food
Key Features and Developments
Sector Segmentation
Manufacturers and Brands
Distribution
Retailing
Introduction
Food Retail Sales, 2007-2013
Retail Structure
Breakdown of Food and Grocery Sales by Outlet Type, 2007-2013
Leading Retailers
Food Retail Sales by Top Ten Chains, 2007-2013
Hypermarket Retailers in Russia, 2013
Supermarket Retailers in Russia, 2013
Convenience Stores Retailers in Russia, 2013
Baby Food Retailing
Leading Baby Specialist Retail Chains by Number of Outlets, 2011-2014(
Baby Food: Trends in Sales by Outlet Type, 2007-2013
Place of Purchase of Baby Food, 2012
Retail Distribution of Baby Food by Outlet Type, 2009
Retail Distribution of Baby Food by Type, 2006
Place of Purchase of Baby Juices, 2007
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Sector
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Pack Size and Sector
Baby Food: Facings Allocation by Pack Type and Sector
Baby Food: Facings Allocation by Country of Origin and Sector
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013
OOO Nestlé Rossiya
Nestlé: Market Shares, 2013
Danone
Danone: Market Shares, 2013
OAO Progress
Progress: Market Shares, 2013
OAO Progress: Financial Highlights, 2007-2012
Breakdown of Turnover, 2008-2012
Breakdown of Sales Volume, 2011-2012
Wimm-Bill-Dann Food OJSC
Wimm-Bill-Dann: Market Shares, 2013
Wimm-Bill-Dann: Financial Highlights, 2005-2010
Wimm-Bill-Dann: Breakdown of Baby Food Sales, 2006-2010
Heinz Rossiya
Heinz: Market Shares, 2013
TD Slashchyova (OAO Zavod Detskogo Pitaniya SIVMA Faustovo)
SIVMA Faustovo: Market Shares, 2013
Friesland Nutrition
Friesland: Market Shares, 2013
Sadi Pridoniya
Sadi Pridoniya: Market Shares, 2013
Sadi Pridoniya: Breakdown of Sales, 2009
OOO Hero Rus
Hero: Market Shares, 2013
OOO Hipp Russ
Hipp: Market Shares, 2013
Droga Kolinska (AO Atlantica Grupa)
Kolinska: Market Shares, 2013
AO Infaprim (formerly Gruppa Nutritek)
Infaprim: Market Shares, 2013
Other Suppliers
Humana Milchunion
OAO Konditerskoye Ob'edineniye Sladco
KDV Minusinsk OOO
OOO Extrade
OAO Azovskiy Kombinat Detskogo Pitaniya (AKD
Production and Foreign Trade
Production
Production of Baby Food, 2009-2012
Imports
Imports of Baby Food by Type, Volume, 2007-2012
Imports of Baby Food by Type, Value, 2007-2012
Imports of Baby Food by Country of Origin, Volume, 2010-2012
Imports of Baby Food by Country of Origin, Value, 2010-2012
Exports
Exports of Baby Food by Type, Volume, 2007-2012
Exports of Baby Food by Type, Value, 2007-2012
Exports of Baby Food by Country of Destination, Volume, 2010-2012
Exports of Baby Food by Country of Destination, Value, 2010-2012
The Future
Live Birth Trends
Birth and Population Projections, 2007-2019
Baby Population, 2013-2019
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Value Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic and Demographic Background
Political and Economic Summary
Economic Indicators
Key Macro-Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Background
Population Trends, 2007-2019
Population by Age Group, 2007-2013
Population by Region, 2008-2013
Appendix: Storecheck Results
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
Soups
Drinks
Finger Foods
Tea
