Synopsis
Baby Food Tunisia examines the trends in the baby food market for 2005-2011, with forecasts to 2017. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
Although the Tunisian market is small, with low levels of per capita consumption, it is a market that has attracted several new players in recent years, including Materna in the baby meals sector and Pharmalys, which has begun production of infant formula locally. Euroresearch and Consulting expects strong growth in the next five years, as a more stable economic and political situation contributes to increased affluence and consumer confidence. In particular, the wet meals sector is forecast to perform strongly (+73%) as demand for convenience products increases.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2005-2011
Market Segmentation
Baby Food: Market Segmentation, 2011
Market Trends
Baby Food: % Growth, 2005-2011
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2010 and 2011
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2011
The Future
Projected Market Size, 2017, and Growth Rates, 2011-2017
Background to the Market
The Baby Population
Birth and Population Trends, 2001-2011
The Baby Population, 2005-2011
Distribution of Live Births by Gouvernorat, 2005-2010
Socio-Demographic Factors
Marriage and Divorce Trends, 2005-2011
Breakdown of Age of Women at Marriage and Childbirth, 2006 and 2010
The Consumer
Working Women
Trends in the Number of Working Women, 2005-2011
Breastfeeding
Summary of Breastfeeding Survey Data, 1988-2000
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2005-2011
Baby Food: Market Value, Constant Prices, 2005-2011
Baby Food: Market Value, US Dollars, 2005-2011
Baby Food: Market Volume, 2005-2011
Baby Food: Per Capita Expenditure Trends, Current Prices, 2005-2011
Baby Food: Per Capita Expenditure Trends, Constant Prices, 2005-2011
Baby Food: Per Capita Expenditure, US Dollars, 2005-2011
Baby Food: Per Capita Consumption Trends, 2005-2011
Manufacturers and Brands
Baby Food: Manufacturer Shares by Sector, 2011
Baby Food: Manufacturer Shares, Volume Trends, 2005-2011
Baby Food: Manufacturer Shares, Value Trends, 2005-2011
Milks
Key Features and Developments
Milks: Sector Trends, 2005-2011
Per Capita Trends
Milks: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Milks: Sector Segmentation, Volume, 2005-2011
Milks: Brand Price Analysis, 2012
Milks: Brand Price Positioning Analysis, 2012
Manufacturers and Brands
Milks: Manufacturer Shares, Volume, 2005-2011
Milks: Manufacturer Shares, Value, 2005-2011
Baby Milks: Brands by Segment, 2012
Cereals
Key Features and Developments
Cereals: Sector Trends, 2005-2011
Per Capita Trends
Cereals: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Manufacturers and Brands
Cereals: Manufacturer Shares, Volume, 2005-2011
Cereals: Manufacturer Shares, Value, 2005-2011
Meals
Key Features and Developments
Meals: Sector Trends, 2005-2011
Per Capita Trends
Meals: Per Capita Expenditure and Consumption, 2005-2011
Sector Segmentation
Manufacturers and Brands
Meals: Manufacturer Shares, 2009 and 2011
Other Baby Food
Key Features and Developments
Other Baby Food: Sector Trends, 2005-2011
Per Capita Trends
Other Baby Food: Per Capita Expenditure and Consumption, 2005-2011
Manufacturers and Brands
Distribution
Retailing
Retail Structure
Major Retailers, 2011
Leading Retailers: Share of Retail Distribution, 2006-2010
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2005-2011
The Tariff Regime
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Pack Size and Sector
Baby Food: Facings Allocation by Pack Type and Sector
Baby Food: Facings Allocation by Country of Origin and Sector
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2011
Baby Food: Manufacturer Representation, Volume, 2011
Nestlé Tunisia SA
Nestlé: Market Representation, 2011
Stial Délice Danone
Danone: Market Representation, 2011
Materna
Materna: Market Representation, 2011
Pharmalys Tunisie
Other Suppliers
Production and Trade
Production
Imports
Milks and Cereals: Import Trends, 2005-2010
Milks and Cereals: Imports by Country of Origin, 2008-2010
Other Baby Food: Import Trends, 2005-2010
Exports
Milks and Cereals: Export Trends, 2005-2010
Milks and Cereals: Exports by Country of Destination, 2007-2009
The Future
Live Birth Trends
Birth and Population Projections, 2005-2017
The Baby Population, 2011-2017
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2011-2017
Baby Food: Market Value Forecasts, Constant Prices, 2011-2017
Baby Food: Market Forecasts, US Dollars, 2011-2017
Baby Food: Market Volume Forecasts, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2011-2017
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2011-2017
Baby Food: Per Capita Consumption Forecasts, 2011-2017
Economic and Demographic Background
Economic and Political Summary
Economic Background
Economic Indicators, 2005-2012
RPI Trends, 2005-2017
Demographic Data
Population Trends, 2005-2017
Population by Age Group, 2005-2010
Appendix: Storecheck Results
Milks
Cereals and Dry Meals
Wet Savoury Meals
Wet Sweet Meals
List Of Tables
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List Of Figures
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