Synopsis
A detailed market research report on the Bulgaria beer industry. Researched and published by Canadean.
Scope
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Bulgaria Beer industry. Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.
This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers
This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices are also included.
Summary
Why was the report written?
This report comprises of high level market research data on the Bulgaria beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.
What is the current market landscape and what is changing?
Economic growth above EU average gives country a positive future outlook
What are the key drivers behind recent market changes?
Top three brands in market place still hold dominance in market place
What makes this report unique and essential to read?
The Bulgaria Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced ‘on-the-ground’ industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.
Reasons To Buy
International companies dominant in the Bulgarian beer market
Despite modern trade growth traditional trade holds majority of volumes
The small domestic brewers capitalized from high marketing investment in the budget segment.
Beer mix volumes have helped the category to grow
Private Label registered growth volumes due to the higher share of such offerings in discount retail chains.
Canadean Bulgaria Beer Market Insights Report 2013
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table – Population Size and Growth, 1991-2015F
Table – East Europe Population Size and Growth, 2002-2013F
Table – Economic Indicators, 2004-2014F
Table – East Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table – East Europe Commercial Beverage Consumption - Per Capita, % Share, 2002-2013F
Table – East Europe Beverage Consumption Per Capita, Growth, 2003-2013F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 – Taxation Base
Table 1.5.2 – Historical Excise Rates of Beer
Table 1.5.3 – Legal Controls on Beer
Table 1.5.4 – Tax Burden on Beer @ 5% Abv, 2012
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table – Beer Definitions by Type - Local Segmentation
Table – Beer Definitions by Type - Standard Price Segmentation
Table – Beer Definitions by Type - Alcoholic Strength
Table – Beer Definitions by Type – Beer Type
Table – Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart – Leading Brewers/Importer, 2012
Market Structure
Brewers
Chart – Consumption by Pack Material/Type, 2012
Packaging Trends
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.5.1 – Leading Retail Groups for Beer – Number/% Share, 2008-2012
Table 3.5.2 – Leading Retail Groups for Beer – 2012
Table 3.8 – Leading Importers and Distributors, 2012
Table 3.9 – Trade Margin Build-Up Model
Table 3.10.1 – Selected Consumer Beer Prices – Off-Premise, 2011-2013
Table 3.10.2 – Selected Consumer Beer Prices – On-Premise, 2011-2013
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2002-2013F
Commercial Beverage Consumption Per Capita, % Share, 2002-2013F
Commercial Beverage Consumption Per Capita, Growth, 2002-2013F
Commercial Beverage Consumption, Million Litres, 2002-2013F
Alcoholic Beverage Consumption – Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption, Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade by Country (Imports), 2009-2013F
Beer Foreign Trade by Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Private Label Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2009-2013F
Beer Distribution: On-Premise v Off-Premise, 2009-2013F
Section 4 Brewer Profiles
BREWER PROFILES
Bolyarka – VT d
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table - Bolyarka Full Brand List, ABV%, Pack Type
Table – Bolyarka Brand Volumes, 2008-2012
Brewinvest
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table - Brewinvest Full Brand List, ABV%, Pack Type
Table – Brewinvest Brand Volumes, 2008-2012
Bulbrew
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table – Breweries, Capacity, 000s HL
Table - Bulbrew Full Brand List, ABV%, Pack Type
Table – Bulbrew BG Brand Volumes, 2008-2012
Carlsberg Bulgaria
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table – Carlsberg Bulgaria Full Brand List, ABV%, Pack Type
Table – Carlsberg Bulgaria Brand Volumes, 2008-2012
Kamenitza
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table – Breweries, Capacity, 000s HL
Table – Kamenitza Full Brand List, ABV%, Pack Type
Table - InBev Bulgaria Brand Volumes, 2009-2010
Table – Kamenitza Brand Volumes, 2011-2012
SMALLER BREWERS
Lomsko (Brands, Volume (000s HL) 2012, Comment)
Britos (Brands, Volume (000s HL) 2012, Comment)
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
List of Tables
Table 1: Data Revisions Summary
Table 2: Bulgaria Population Size and Growth, 1991-2015F
Table 3: East Europe Population Size and Growth, 2002-2013F
Table 4: Bulgaria Economic Indicators, 2004-2014F
Table 5: East Europe Commercial Beverage Consumption - Per Capita, 2002-2013F
Table 6: East Europe Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 7: East Europe Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer
Table 10: Legal Controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv, 2012
Table 12: Leading Retail Groups for Beer 2008-2012 (number of outlets)
Table 13: Beer Key Facts
Table 14: Top 10 Beer Brands - Volume, 2010-2012
Table 15: Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Table 16: Licensed Brand Owners and Licensees
Table 17: Beer Market Valuation (Local Currency), 2011-2013F
Table 18: Trade Margin Build-Up Model
Table 19: Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 20: Selected Consumer Beer Prices: On-Premise, 2011-2013
Table 21: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
Table 22: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
Table 23: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
Table 24: Commercial Beverage Consumption - Million Liters, 2002-2013F
Table 25: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Table 26: Beer Production/Trade/Consumption, 2002-2013F
Table 27: Beer Production/Trade/Consumption - Growth, 2002-2013F
Table 28: Consumption of FABs and Cider, 2002-2013F
Table 29: Beer Foreign Trade By Country (Imports), 2009-2013F
Table 30: Beer Foreign Trade By Country (Exports), 2009-2013F
Table 31: Beer Market Valuation (Local Currency), 2011-2013F
Table 32: Beer Consumption by Local Definition, 2009-2013F
Table 33: Beer Consumption by Standard Price Segmentation, 2009-2013F
Table 34: Beer Consumption by Alcoholic Strength, 2009-2013F
Table 35: Beer Consumption by Type, 2009-2013F
Table 36: Beer Consumption by Geographic Scope, 2009-2013F
Table 37: Beer All Trademarks, 2008-2012
Table 38: Beer Brands by Local Definition, 2008-2012
Table 39: Beer Brands by Standard Price Segment, 2008-2012
Table 40: Beer Brands by Alcoholic Strength, 2008-2012
Table 41: Beer Brands by Type, 2008-2012
Table 42: Imported Brands by Origin, 2008-2012
Table 43: Beer Licensed Brands, 2008-2012
Table 44: Beer Private Label Brands, 2008-2012
Table 45: Beer Trademark Owners, 2008-2012
Table 46: Beer Local Operators, 2008-2012
Table 47: Beer leading Brewers/Importers, 2008-2012
Table 48: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2009-2013F
Table 49: Beer Distribution: On vs Off Premise, 2009-2013F
Table 50: Breweries Capacity (000s HL)
Table 51: Boliarka Full Brand List
Table 52: Boliarka Brand Volumes 2008-2012
Table 53: Breweries Capacity (000s HL)
Table 54: Brewinvest Full Brand List
Table 55: Brewinvest Brand Volumes 2008-2012
Table 56: Breweries Capacity (000s HL)
Table 57: Bulbrew Full Brand List
Table 58: Bulbrew BG Brand Volumes 2008-2012
Table 59: Breweries Capacity (000s HL)
Table 60: Carlsberg Bulgaria Full Brand List
Table 61: Carlsberg Bulgaria Brand Volumes 2008-2012
Table 62: Breweries Capacity (000s HL)
Table 63: Kamenitza Full Brand List
Table 64: Kamenitza Brand Volumes 2010-2012
Table 65: InBev Bulgaria Brand Volumes 2008-2009
Table 66: CompanyLomsko Pivo
Table 67: Company Britos
List Of Figures
Chart – Leading Brewers/Importer, 2012
Chart – Consumption by Pack Material/Type, 2012
Chart – Distribution by Channel, 2012
Chart – Consumption by Price Segment, 2012
