Call tracking software represents a means of recording information about incoming calls and allows the tracking of phone calls to be associated with performance based advertising and supplying additional analytic information about the calls. It allows firms to track the sources of inbound calls and identify specific channels and thus promotion performance (PPC, social media, SEO, etc.). It helps to track how the user found the website including the keywords searched and which pages were viewed prior to the call, during the call, and after the call. As part of the Mind Commerce series of reports focused on technologies and solutions for Customer Relationship Management (CRM) optimization, Call Tracking Software: Companies, Solutions, and Market Outlook 2014 – 2019 evaluates the call tracking solutions including method of call tracking and benefits. The report presents the top rated call tracking software providers with a rating determined through proprietary analysis process. The report also evaluates call tracking software feature/functionality and provides a comparative analysis. In addition, our research examines call tracking software interface, ease of integration, product features, technical support, and the reporting method and procedures.
Table of Contents
1.0 EXECUTIVE SUMMARY 7
2.0 CALL TRACKING SOLUTION INTRODUCTION 10
2.1 MARKET TREND AND MARKET OUTLOOK 2014 – 2019 14
2.2 PURPOSE AND SIGNIFICANCE 20
2.3 REPORT QUESTIONS 21
3.0 CALL TRACKING SOFTWARE ANALYSIS 23
3.1 CALL TRACKING FUNCTIONALITY 28
3.2 FEATURES OF OPTIMAL CALL TRACKING SOFTWARE 34
3.3 CALL TRACKING SOFTWARE PROVIDERS 44
3.3.1 ADMETER 44
3.3.2 ANALYTIC CALL TRACKING 46
3.3.3 AVANSER 47
3.3.4 AVIDTRAK 49
3.3.5 CALLFIRE 50
3.3.6 CALLRAIL 51
3.3.7 CALL SOURCE 53
3.3.8 CALLTRACK 54
3.3.9 CALL TRACKING METRICS 56
3.3.10 CENTURY INTERACTIVE 57
3.3.11 DELACON 58
3.3.12 DIAL800 60
3.3.13 DYNAMIC INTERACTIVE 61
3.3.14 FRESHEGG LIMITED 63
3.3.15 IFBYPHONE 63
3.3.15 INFINITY CALL TRACKING 65
3.3.17 KEYMETRIC 66
3.3.17 LOGMYCALL 67
3.3.16 MARCHEX 69
3.3.17 MONGOOSE METRICS 70
3.4 CALL TRACKING SOFTWARE COMPARATIVE ANALYSIS 71
3.5 BENEFITS OF USING CALL TRACKING SOFTWARE 93
4.0 SUMMARY OF RESEARCH FINDINGS 95
5.0 CONCLUSIONS AND RECOMMENDATIONS 97
List of Figures
List of Tables
