Cameroon: 3G and 4G Rollout to Drive the Telecom Market

Summary Pyramid Research estimates Cameroon will generate telecom service revenue of $1.1bn in 2015. Over the next five years, we estimate total market revenue will increase at a CAGR of 11.0% in dollar terms to reach $1.9bn in 2020. The growth rate will be higher versus other countries in the region like Cote dIvoire (9.6%), DRC (9.2%) and Uganda (8.6%). This growth will be driven by mobile voice and mobile data with the 2015 launch of 3G services by MTN Cameroon and Orange Cameroon, and Camtels re-entry into the mobile market after being awarded a mobile license in 2014. Additionally, completion of the WACS submarine cable in July 2015 and government investment in Internet exchange points will boost growth in the fixed segment. Key Findings Pyramid Research expects total telecom revenue to grow at a CAGR of 11.0% during 2015-2020 to reach $1.9bn. The fixed-mobile revenue split will continue to be dominated by mobile, with mobiles share of total service revenue increasing from 80.6% in 2015 to 86.1% in 2020. Operator expansion of 3G services, MTN Cameroons launch of 4G services and Camtels re-entry into the mobile market will drive this growth. The top two operators, MTN Cameroon and MTN Orange, which provide mobile voice and data services, will account for 75.4% of overall service revenue in 2015. Operators are investing heavily in their network coverage and quality of services due to increased competition. The expected launch of mobile number portability (MNP) over the forecast period will further stimulate competition. Over the next five years, operators should seize opportunities related to 3G rollouts by providing bundled offers targeted at specific customer segments and localised content to cater to increasing data demands. Network vendors should position themselves to support operators 3G and 4G expansion plans. Smartphone vendors also have an opportunity to capitalise on a rapidly growing mobile subscriber base. Synopsis Cameroon: 3G and 4G Rollout to Drive the Telecom Market” provides an executive-level overview of the telecommunications market in Cameroon today, with detailed forecasts of key indicators up to 2020. It delivers deep quantitative and qualitative insight into the telecom market of Cameroon, analyzing key trends, evaluating near-term opportunities and assessing risk factors, based on proprietary data from Pyramid Researchs databases. It provides in-depth analysis of the following: Cameroon in a regional context; a comparative review of market size and trends with that of other countries in the region. Economic, demographic and political context in Cameroon. The regulatory environment and trends; a review of the regulatory setting and agenda for the next 18-24 months as well as relevant developments pertaining to spectrum licensing, national broadband plans and more. A demand profile; analysis as well as forecasts and historical figures of service revenue from fixed telephony, broadband, mobile voice and data markets. Service evolution; a look at the change in the breakdown of overall revenue by fixed and mobile sectors and by voice and data in the current year as well as the end of the forecast period. An in-depth sector analysis of fixed telephony and broadband services, mobile voice and data services; for mobile, a quantitative analysis of service adoption trends by technology/platform as well as operator, average revenue per line/subscription and service revenue through the end of the forecast period. Main opportunities; this section details the near-term opportunities for operators, vendors and investors in the telecommunications market in Cameroon. Reasons To Buy Provides an overview of the Cameroon telecoms market through a combination of quantitative and qualitative insights. The graphical information consists of more than 20 charts and tables derived from Pyramid Researchs forecast products. Build profitable growth strategies by leveraging the analysis which includes an examination of current player strategies and the future trends of the Cameroon telecommunications market. Understand the factors behind ongoing and upcoming trends in Cameroons mobile communications, fixed telephony and broadband markets, including the evolution of service provider mobile market shares, to align product offerings and strategies to meet customer demand. Gain insights on key telecom players in the market and their strategies to grow market share. Explore novel opportunities to align your product strategies and offerings to meet customer requirements and succeed in the challenging telecommunications market in Cameroon.