This detailed report is a bandwidth services, pricing, revenue, infrastructure deployment and operational analysis of Content Delivery Networks (CDNs). Included are retail market calculations based on the volume model (gigabytes transferred), rate model (95th percentile for UGV, backhaul), R &D initiatives, total servers deployed, streaming servers deployed, a break out of market segments sizes for video, audio, advertising, progressive download and download, market share by CDN, MRR (monthly recurring revenue), an analysis of media player format share.
Top line report findings and analysis:
TABLE OF CONTENTS:
EXECUTIVE SUMMARY | 1 | |||
U.S. CDN market value estimated at $1.1 billion in '06; global at $2 billion | 1 | |||
Bandwidth Market Breakout: by Category 2006 | 2 | |||
SECTION ONE | 4 | |||
Streaming Media Bandwidth Services Market Size and Growth Profile: 2006 and 2005 | 4 | |||
Retail Market Comparisons: Streaming, Progressive Download and Download Media | 4 | |||
Total Commercial Market Value: Streaming, Progressive Download and Download Bandwidth | 6 | |||
U.S. CDN Market Value Estimated At $1.1 Billion In '06; Global At $2 Billion | 6 | |||
Bandwidth Market Breakout: by Category 2006 | 7 | |||
Bandwidth Services Category Share: 2006 Mid Range Estimate | 8 | |||
Media and Entertainment Commercial Bandwidth Market to Expand by 33% in '07 | 9 | |||
Bandwidth Services Category Share: Est. 2007 | 9 | |||
Retail Bandwidth Pricing for Volume-Based Accounts Equalizing across Streaming Audio and Video Categories | 10 | |||
Bandwidth Services Pricing: Professional Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2006 | 10 | |||
Bandwidth Services Pricing: Professional Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2005 | 11 | |||
The 95th Percentile | 11 | |||
Internet Music Radio | 12 | |||
Internet Radio: Bandwidth Services Analysis and Market Size | 13 | |||
Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) | 14 | |||
Internet Radio: Bandwidth Services Analysis and Market Size | 15 | |||
Streaming Video (Professional Content) | 15 | |||
Streaming Video: Entertainment Bandwidth Services Analysis and Market Size | 16 | |||
Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) | 17 | |||
User Generated Video (progressive download, and priced on the 95th percentile) | 17 | |||
Streaming Video: Entertainment Bandwidth Services Analysis and Market Size | 18 | |||
User Generated Video Pricing and Market Analysis: 95th Percentile Estimates | 19 | |||
User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) | 20 | |||
User Generated Video Pricing and Market Analysis: 95th Percentile Estimates | 21 | |||
Video advertising (pre roll and embedded) | 21 | |||
Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size | 22 | |||
Embedded Video Advertising: Bandwidth Services Analysis and Market Size | 23 | |||
Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 24 | |||
Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 25 | |||
Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size | 26 | |||
Embedded Video Advertising: Bandwidth Services Analysis and Market Size | 27 | |||
Download media (music, movies and television) | 27 | |||
Download Bandwidth Services Analysis and Market Size | 28 | |||
Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) | 29 | |||
Download Bandwidth Services Analysis and Market Size | 30 | |||
SECTION TWO | 31 | |||
Streaming Video and CDN Distribution Share: A Market Overview 2006 | 31 | |||
Professional Content | 31 | |||
Video Streams and Views: 2006 Distribution Share | 32 | |||
Video Streams and Views: 2006 Distribution Share | 33 | |||
User Generated Video | 34 | |||
UGV Video Views 2006: Distribution Share | 34 | |||
UGV Video View Distribution Share: 2006 | 35 | |||
Video Streams and Views 2006: Distribution Totals and Share by Account/Brand | 36 | |||
User Generated Video CDN Ranking | 88 | |||
User Generated Video: 2006 | 88 | |||
SECTION THREE | 97 | |||
Internet Music Radio and CDN Distribution Share: A Market Overview 2006 | 97 | |||
Annual Internet Music Radio Listening Hours: 2004 - 2006 | 97 | |||
Internet Music Radio Listening Hour Distribution Share: 2006 | 98 | |||
Internet Music Radio Distribution and Cdn: 2006 | 98 | |||
Internet Music Radio Listening Hour CDN Distribution Share: 2006 | 99 | |||
CDN Distribution of Internet Music Radio: 2005 Share | 100 | |||
Internet Music Radio 2006: Total Listening Hours Delivered | 101 | |||
SECTION FOUR | 111 | |||
CDN Revenue Analytics, Infrastructure Builds, Market Dynamics and Format Share: 2006 | 111 | |||
CDN Segment: Summary Operational, Infrastructure Profile and Analysis 2003 - 2007 | 113 | |||
Flash Gaining Market Share Ground | 114 | |||
Media Player Share by Format | 115 | |||
Media Player Format Share: Entertainment Content 2006 | 116 | |||
Professional Content (Excluding Advertising) | 116 | |||
Media Player Market Share: Branded Content 2006 | 116 | |||
Media Player Market Share: Video 2006 | 117 | |||
Professional/Branded Content: Media Player Format Share | 118 | |||
UGV Content Category | 124 | |||
Media Player Format Share: UGV Content 2006 | 124 | |||
SECTION FIVE | 126 | |||
Q & A: CDN Operational and Organizational Profiles | 126 | |||
Adesso / Tubes | 126 | |||
Akamai Technologies | 131 | |||
Akamai Operational Profile | 133 | |||
Dayport | 139 | |||
Dayport Operational Profile | 140 | |||
Digital Fountain | 144 | |||
Limelight Networks | 149 | |||
Limelight Networks Operational Profile | 151 | |||
Liquid Compass | 155 | |||
Mirror Image | 158 | |||
Navisite | 165 | |||
Navisite Operational Profile | 167 | |||
Panther Express | 174 | |||
Vitalstream | 178 | |||
Vitalstream (2006) Operational Profile | 181 | |||
SECTION SIX | 185 | |||
Video Application and Distribution Platforms with CDN Relationships | 185 | |||
Brightcove | 185 | |||
The Feedroom | 187 | |||
Maven Networks | 189 | |||
Roo Media Networks | 191 | |||
The Platform | 194 | |||
Whiteblox | 197 | |||
New Entrants Competing with Adobe in the Flash Streaming Media Segment | 199 | |||
Market Dynamics | 199 | |||
Wowza Media Systems | 200 |
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