A detailed analysis of the streaming media content distribution business in 2003, including forecasts for 2004.
This report's findings and data analysis reveal:
The CDN market was worth close to $350 million dollars in 2003, including hosting, storage, tracking, quality assurances, direct and indirect bandwith costs associated with streaming media
CDN services for both streaming video and Internet radio is estimated at between $90 million and $115 million dollars in 2003
On the backhaul side (costs associated with buying bulk bandwidth/capacity from carrier networks and operators made by destination networks) is estimated at between $50-$65 million dollars in 2003, indicating a total bandwidth services market size to both ensure sufficient distribution capacity and actual direct delivery costs of about $150 million dollars in 2003
CDNs were able to price basic retail CDN services at very competitve rates due to falling backhaul bandwidth prices
CDNs experienced triple-digit growth rates in 2003, in terms of data transferred compared to 2002, but falling prices meant that revenue grew at double-digit rates
TABLE OF CONTENTS:
EXECUTIVE SUMMARY | 1 | |||
Total Bandwidth Services Commerical Market Value: Internet Radio Ad Streaming Video | 1 | |||
CDN Streaming Video Distribution Analysis and Market Share Break Out: 2003 | 3 | |||
CDN Market Share Break Out: Internet Music Radio: 2003 Full Year | 4 | |||
CHAPTER ONE | 5 | |||
Streaming Media Bandwidth Services Market Size and Growth Profile | 5 | |||
Internet Radio: Bandwidth Services Analysis and Market Size | 6 | |||
Streaming Video: Entertainment Bandwidth Services Analysis and Market Size | 7 | |||
Total Bandwidth Services Commerical Market Value: Internet Radio and Streaming Video | 8 | |||
Streaming Media Bandwidth Services: Commercial Market Value 2003 | 8 | |||
Bandwidth Services Pricing: Audio and Video Segment Comparison Based on Per Gigabyte Rate 2002 | 9 | |||
Bandwidth Services Pricing: Audio and Video Segment Comparison Based on Per Gigabyte Rate 2002 | 10 | |||
Internet Radio: Backhaul Bandwidth Pricing and Cost Estimates | 11 | |||
Streaming Video: Backhaul Bandwidth Pricing and Cost Estimates | 12 | |||
Total Bandwidth Services Market Value: Retail and Wholesale | 13 | |||
Market Trends and Dynamics: 2003 and Forecast 2004 | 14 | |||
Internet Radio: Bandwidth Services Analysis and Market Size | 17 | |||
Streaming Video: Entertainment Bandwidth Services Analysis and Market Size | 18 | |||
Total Bandwidth Services Commerical Market Value: Internet Radio and Streaming Video |
19 | |||
Internet Radio: Backhaul Bandwidth Services Market Value | 19 | |||
Streaming Video: Backhaul Bandwidth Services Market Value | 20 | |||
Total Bandwidth Services Market Value: Retail And Wholesale | 20 | |||
CHAPTER TWO | 21 | |||
Bandwidth Provider Rankings And Streaming Media Segment Analysis | 21 | |||
Video market segment overview | 21 | |||
CDN Streaming Video Distribution Analysis and Market Share Break Out: 2003 | 22 | |||
CDN Streaming Video Summary Table | 23 | |||
CDN Streaming Video Market Share 2002: Entertainment and Media Content Categories | 25 | |||
Bandwidth Provider Ranking--Video Streams Delivered 2001("Free" and Estimated "Pay" streams) | 26 | |||
Bandwidth Provider Ranking--2001 | 27 | |||
Video Streams Delivered by CDN Service Providers: 2003 | 28 | |||
Internet Radio Segment Overview | 59 | |||
CDN Market Share Break Out: Internet Music Radio: 2003 Full Year | 59 | |||
CDN Services Provider and Aggregate Tuning Hours Delivered Summary Table | 60 | |||
Internet Radio Distribution Market Share Analysis | 61 | |||
Internet Radio Bandwidth Services Market Share Ranking: 2002 Full Year | 63 | |||
Internet Music Radio CDN Market Share Break Out: 2003 | 64 | |||
CHAPTER THREE | 72 | |||
What Bandwidth Providers Need to Know about Audience Preferences for Content and Usage Growth in Streaming Video | 72 | |||
Film | 72 | |||
Internet | 72 | |||
News and Information | 73 | |||
General Entertainment | 73 | |||
Sports | 73 | |||
Music | 73 | |||
Historical And Forecast Video Streams Served—1999-2006: Growth at Double and Triple-Digit Rates | 74 | |||
Video Streams Served: 1999-2006 | 75 | |||
Historical Streaming Video Content Category Comparison: 1999 – 2006 | 76 | |||
Content Category Market Share: An Analysis of 2003 | 76 | |||
Streams by Content Category: 2003 | 77 | |||
Streaming Video Content Category Comparison: 2003 -- Total Stream Share: Broadband and Narrowband | 77 | |||
Broadband Users Are The Growth Engine Of Streaming Video | 78 | |||
Broadband and Narrowband Video Stream Growth Rate Comparison | 78 | |||
Broadband Streams To Unique Users: 2001 Through 2003 | 79 | |||
Narrowband streams 1999-2006 (in mil.) | 80 | |||
Narrowband Video Streams Served Annually | 80 | |||
Broadband streams 2000-2006 (in mil.) | 81 | |||
Broadband Video Streams Served Annually | 81 | |||
Broadband Streams to unique users rose by 47.8% in 2003 | 81 | |||
Broadband Streams Served to Unique Users: 2003 and 2002 Comparison by Site | 83 | |||
Streaming Video Growth: Top Ten Sites—2001-- 2003 | 85 | |||
Average Number of Video Streams Served Per Month | 86 | |||
Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2001 | 86 | |||
Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2002 | 87 | |||
Total Streaming Video Accesses: The Top Ten Sites: A 2001 and 2002 Comparison (in Millions of Streams) | 88 | |||
Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003 | 89 | |||
Top Ten Streaming Video Sites, Destinations, Networks And Channels | 91 | |||
July 2003 | 91 | |||
August 2003 | 92 | |||
September 2003 | 93 | |||
October 2003 | 94 | |||
Top Ten Streaming Video Sites, Networks And Aggregators: Nov. and Dec. 2003 | 95 | |||
CHAPTER FOUR | 96 | |||
What Bandwidth Providers Need To Know About Internet Radio Aggregate Tuning Hour Growth And Audience Preferences | 96 | |||
Average ATH for the Top Ten Internet Radio Sites | 97 | |||
The Top Ten Internet Radio Sites and Channels: Aggregate Tuning Hours--By Month Full Year 2002 | 98 | |||
ATH for the Top Ten Internet Radio Sites | 99 | |||
Aggregate Tuning Hour Growth: 2002 and 2003 | 100 | |||
AOL is a successful Internet radio presence because it is both a programmer, and a platform interface for independent programmer suppliers | 101 | |||
Shoutcast Ath Usage: 2003 | 101 | |||
Top Ten Internet Radio Sites, Destinations and Aggregators | 103 | |||
April, May and June 2003 | 105 | |||
Aug-03 | 108 | |||
Sep-03 | 109 | |||
Oct-03 | 110 | |||
Top Ten Sites, Networks and Aggregators | 111 | |||
CHAPTER FIVE | 113 | |||
Q & A With Industry Executives | 113 | |||
Q & A with Chaincast Networks | 113 | |||
Q & A with Interstream | 117 | |||
Q & A with Limelight Networks | 121 | |||
Q & A with Savvis Communications | 125 | |||
Q & A with Speedera | 128 |
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