Chinese Consumer Foodservice Survey 2011: Trends in Workplace Catering and Consumer Expenditure : Survey Snapshot

Chinese Consumer Foodservice Survey 2011: Trends in Workplace Catering and Consumer Expenditure : Survey Snapshot

Category : Food & Beverages
Published On : July  12
Pages : 31



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Synopsis
• This report is based on primary surveys conducted by Canadean accessing its B2C panels of foodservice consumers globally. The opinions and forward looking statements of 27,000+ consumers are captured in our survey. • The geographical scope of the research is global – drawing on the activity and expectations of consumers across different foodservice channels in China. • The report provides snapshots of availability of catering facilities and frequency of their usage across different workplace premises. • The report also estimates the average expenditure on various food and drinks product categories across different workplace premises.
Scope
The report features the opinions of consumers related to the following: • Availability of food service facilities across different workplace premises in China. • Frequency of food service facilities usage across different workplace premises in China. • Average expenditure on major food and drinks product categories across different workplace premises in China.
Summary
"Chinese Consumer Foodservice Survey 2011: Trends in Workplace Catering and Consumer Expenditure : Survey Snapshot" analyzes the market penetration of various catering facilities and consumer usage patterns in China. It also identifies the average price points for the most consumed food and drinks categories available in different workplace premises in China. The report also provides definitive analysis of information categorized by consumers’ age, gender and annual income.
Reasons To Buy
• Develop effective business strategies by analyzing the availability of foodservice facilities in different workplace premises in China. • Better promote your business by aligning capabilities and business practices with consumer behavior across different age groups and gender. • Benchmark your market understanding of consumer requirements across different income categories. • Formulate effective sales and marketing strategies by identifying consumer expenditure on various food and drink product categories.

Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Methodology
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Data analysis and report writing
1.3 Definitions
2 Workplace Catering: Global Comparison
2.1 Availability of Foodservice Facilities
2.2 Frequency of Foodservice Facility Use
2.3 Expenditure by Food and Drink Categories
3 Workplace Catering: China
3.1 Availability of Foodservice Facilities
3.2 Frequency of Facility Use
3.2.1 Frequency of use: type of foodservice facility
3.2.2 Frequency of foodservice facility use: workplace
3.2.3 Frequency of foodservice facility use: consumer demographics
3.3 Expenditure on Food and Drinks
3.3.1 Expenditure on food and drinks: category
3.3.2 Expenditure on food and drinks: workplace
3.3.3 Expenditure on food and drinks: consumer demographics
4 Appendix
4.1 About Canadean
4.2 Disclaimer
List Of Tables
Table 1: Availability of Facilities: Country Comparison (%), 2011
Table 2: Frequency of Facility Use: Country Comparison (Average Usage per Week), 2011
Table 3: Average Expenditure by Category: Country Comparison (Local Currency), 2011
Table 4: Availability of Facilities: Chinese Workplace Premises (%), 2011
Table 5: Frequency of Facility Use in China: Facility Type (%), 2011
Table 6: Frequency of Facility Use: Chinese Workplace Premises (Average Usage per Week), 2011
Table 7: Frequency of Use in Chinese Workplace Premises: Hot Drinks Machines (%), 2011
Table 8: Frequency of Use in Chinese Workplace Premises: Soft Drinks Machines (%), 2011
Table 9: Frequency of Use in Chinese Workplace Premises: Food Vending Machines (%), 2011
Table 10: Frequency of Use in Chinese Workplace Premises: On-site Coffee or Tea Shops (%), 2011
Table 11: Frequency of Use in Chinese Workplace Premises: On-site Canteens with Hot Food (%), 2011
Table 12: Frequency of Use in Chinese Workplace Premises: On-Site Canteens with Cold Food (%), 2011
Table 13: Frequency of Use in Chinese Workplace Premises: On-site Fast Food restaurants (%), 2011
Table 14: Frequency of Use in Chinese Workplace Premises: On-site Alcoholic Drinks Bars (%), 2011
Table 15: Frequency of Facility Use in China: Gender (Average Usage per Week), 2011
Table 16: Frequency of Facility Use in China: Age (Average Usage per Week), 2011
Table 17: Frequency of Facility Use in China: Annual Income (Average Usage per Week), 2011
Table 18: Average Expenditure by Food and Drinks Categories in China (CNY), 2011
Table 19: Average Expenditure by Food and Drinks Category: Chinese Workplace Premises (CNY), 2011
Table 20: Expenditure on Cups of Coffee: Chinese Workplace Premises (%), 2011
Table 21: Expenditure on Cups of Tea: Chinese Workplace Premises (%), 2011
Table 22: Expenditure on Bottled Water: Chinese Workplace Premises (%), 2011
Table 23: Expenditure on Orange Juice: Chinese Workplace Premises (%), 2011
Table 24: Expenditure on Carbonated Soft Drinks : Chinese Workplace Premises (%), 2011
Table 25: Expenditure on Cakes or Sweet Pastries: Chinese Workplace Premises (%), 2011
Table 26: Expenditure on Chocolate Bars: Chinese Workplace Premises (%), 2011
Table 27: Expenditure on Potato Chips or Nuts: Chinese Workplace Premises (%), 2011
Table 28: Expenditure on Sandwiches: Chinese Workplace Premises (%), 2011
Table 29: Expenditure on Pizzas: Chinese Workplace Premises (%), 2011
Table 30: Expenditure on Soups: Chinese Workplace Premises (%), 2011
Table 31: Expenditure on Breakfast Meals (Excluding Drink): Chinese Workplace Premises (%), 2011
Table 32: Expenditure on Lunch meals (Excluding Drink): Chinese Workplace Premises (%), 2011
Table 33: Average Expenditure by Food and Drinks Category in China: Gender (CNY), 2011
Table 34: Average Expenditure by Food and Drinks Category in China: Age (CNY), 2011
Table 35: Average Expenditure by Food and Drinks Category in China: Annual Income (CNY), 2011
List Of Figures
Figure 1: Frequency of Facility Use in China: Facility Type (%), 2011
Figure 2: Frequency of Facility Use in China: Gender (Average Usage per Week), 2011
Figure 3: Average Expenditure by Food and Drinks Categories in China (CNY), 2011
Figure 4: Average Expenditure by Food and Drinks Category in China: Gender (CNY), 2011
Enquiry Before Buy
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