Summary
Estonia is the smallest of the three Baltic states, along with Latvia and Lithuania, but with a sizeable cigarette market despite its small population of 1.3 million people. Historically, cigarette consumption has been high in Estonia but due to rising prices and non-duty paid contraband cigarettes, from Russia and Belarus, legitimate consumption has drastically declined in recent years from 3.5 billion pieces in 2007 to 1.8 billion pieces in 2015. Contraband is a massive hindrance to the market because of high prices and extra government taxes on cigarettes. As of 2015, contraband accounts for 16.4% of the entire market.
Key Findings
- Of smokers in the country, 44% are men and 26.6% are women
- Per capita consumption declined from a high of 2,641 pieces a year in 2007 to 1,417 in 2015
- PMI is market leader in Estonia with 49% market share
- There is no local cigarette production as the last factory closed in 1996 and the market is totally serviced by imports
Synopsis
“Cigarettes in Estonia” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Estonian market.
What else does this report offer?
- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
- Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles
- Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
- Prospects and forecasts of overall sales and consumption for 2013 to 2023
Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
- Identify the areas of growth and opportunities, which will aid effective marketing planning
- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the Venezuelan market is crucial to ensuring maximum future sales
- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future
Table Of Contents
1 Overview
2 Market Size
3 Market Structure
4 Manufacturers and Brands
5 Taxation and Retail
5.1. Taxation
5.2. Retail Prices
6 The Smoking Population
7 Production and Trade
7.1. Production
7.2. Imports
7.3. Exports
8 Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9 Prospects and Forecasts
10 Appendix
10.1. What is this Report About?
10.2. Time Frame
10.3. Product Category Coverage
10.4. Methodology
10.5. About Canadean
10.6. Disclaimer
List Of Tables
Table 1: Cigarette Consumption, 1990-2015
Table 2: Releases for Consumption, 2002-2014
Table 3: Non-Duty Paid v Legitimate Consumption, 1996-2015, Billion pieces
Table 4: Per Capita Consumption, 1990-2015
Table 5: Cigarettes Retail Sales Trends, 2004-2014
Table 6: Manufacturer Sales and Market Share, 2000-2015, Million pieces
Table 7: Manufacturer Sales and Market Share, 2000-2015, Percentage share (%)
Table 8: EU Countries Retail Price and Tax Incidence Comparison, 2014
Table 9: EU Countries Retail Price and Tax Incidence Comparison, 2014 (continued)
Table 10: Trends in Cigarette Prices, 2004-2016
Table 11: Retail Prices, May 2009 and 2012
Table 12: Retail Prices, May 2009 and 2012 (continued)
Table 13: Smoking Population, 1990-2014
Table 14: Adult Smoking Prevalence by Gender and Age, 1990-2012, Men, Percentage share (%)
Table 15: Adult Smoking Prevalence by Gender and Age, 1990-2012, Women, Percentage share (%)
Table 16: Adult Smoking Prevalence by Gender and Age, 1990-2012, Men and Women, Percentage share (%)
Table 17: Adult Smoking Prevalence by Gender and Educational Background, 1990-2012, Percentage Share (%)
Table 18: Cigarette Imports, 1993-2014
Table 19: Cigarette Imports by Country of Origin, 2000-2014, Million pieces
Table 20: Cigarette Imports by Country of Origin, 2000-2014, Percentage share (%)
Table 21: Cigarette Exports/re-exports, 1993-2014
Table 22: Consumption Forecasts to 2023
Lisst Of Figures
Figure 1: Methodology
