Summary
Denmark's retail market for clothing and footwear are estimated to grow at a CAGR of 1.36% and 0.85% over the next five years, to reach DKK29.4 billion and DKK6.9 billion by the end of 2020. Over the forecast period, the per capita spending on clothing and footwear are forecast to grow at a CAGR of 1% and 0.46%. Online spending on clothing is expected to reach an estimated value of DKK6.5 billion by the end of 2020, registering a CAGR of 8.47% over the forecast period. This growth is largely driven by the increasing number of consumers shopping online, especially the millennials.
Key Findings
- Increasing penetration of smartphones, wider choice of products and convenience is driving the sales of clothing and footwear through the online channel.
- Women categories dominate the clothing and footwear market in 2015.
- Online spending on footwear is expected to grow at a CAGR of 12.44%.
- Clothing, footwear, accessories and luxury goods specialists command the major share, accounting for 66.7% of total sales in the clothing sector in 2015.
Synopsis
“Clothing and Footwear Retailing in Denmark - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2020.
What else does this report offer?
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting clothing and footwear retail dynamics for men's clothing, women's clothing, children's clothing, men's footwear, women's footwear, and children's footwear from 2010 to 2020
- Sales of clothing and footwear products through the following channels from 2010 to 2020: Clothing, footwear, accessories and luxury goods specialists; department stores; other specialist retailers; online; hypermarkets, supermarkets and hard-discounters; value, variety stores and general merchandise retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs and duty free retailers
- An overview of key clothing and footwear retailers operating across Denmark and their presence across distribution channels
Reasons To Buy
- Gain a comprehensive knowledge on clothing and footwear sector in the Denmark retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behaviour trends in clothing and footwear category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories including menswear, womenswear, childrenswear, men's footwear, women's footwear and children's footwear in the market, with insights on performance across key channels from 2010, with forecasts until 2020
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the clothing and footwear market
- Analysis of key international and domestic players operating in the clothing and footwear market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 An economy on growth path offers new opportunities to retailers
3.1.1 Retail sales recorded modest growth post-recession
3.1.2 High household debts is one of the reasons for declining savings rate
3.1.3 Services sector continues to be the major sector for employment
3.1.4 Low inflation levels - a positive sign to retailers
3.1.5 Rise in consumption expenditure- a positive sign to reckon with
3.1.6 Increasing urbanization offers growth opportunities for retailers
3.2 Constant low growth rates in population poses challenges for retailers
4 Danish Shoppers
4.1 Denmark is all set to become the first cash-free nation
4.2 Denmark is the world's leading nation in organic consumption
4.3 Denmark has witnessed a surge in Chinese tourists
4.4 E-commerce and M-commerce continue to drive retail sales
5 Doing Business in Denmark
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Business reforms in Denmark in the past
5.3 Denmark eases rules for foreign investors
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Clothing
6.1.2 Footwear
6.2 Clothing and Footwear Category Overview
6.2.1 Clothing
6.2.2 Footwear
6.3 Major Retailers
6.3.1 Clothing
6.3.2 Footwear
7 Appendix
7.1 Definitions
7.1.1 This report provides 2015 actual sales; while forecasts are provided for 2016 - 2020
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Denmark Clothing Retail Sales (US$ billion), by Product Sub-Category, 2010-2015
Table 2: Denmark Clothing Retail Sales (US$ billion), by Product Sub-Category, 2015-2020
Table 3: Denmark Footwear Retail Sales (US$ billion), by Product Sub-Category, 2009-2014
Table 4: Denmark Footwear Retail Sales (US$ billion), by Product Sub-Category, 2015-2020
Table 5: Denmark Clothing Retail Sales (DKK mn), by Channel Group, 2010-2015
Table 6: Denmark Clothing Retail Sales Forecast (DKK mn), by Channel Group, 2015-2020
Table 7: Denmark Clothing Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 8: Denmark Clothing Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 9: Denmark Clothing Retail Segmentation, by Channel Group, 2010-2020
Table 10: Denmark Clothing Retail Sales (DKK mn), by Sub-Category, 2010-2015
Table 11: Denmark Clothing Retail Sales Forecast (DKK mn), by Sub-Category, 2015-2020
Table 12: Denmark Clothing Retail Sales (US$ mn), by Sub-Category, 2010-2015
Table 13: Denmark Clothing Retail Sales Forecast (US$ mn), by Sub-Category, 2015-2020
Table 14: Denmark Clothing Retail Segmentation, by Sub-Category, 2010-2020
Table 15: Denmark Footwear Retail Sales (DKK mn), by Channel Group, 2010-2015
Table 16: Denmark Footwear Retail Sales Forecast (DKK mn), by Channel Group, 2015-2020
Table 17: Denmark Footwear Retail Sales (US$ mn), by Channel Group, 2010-2015
Table 18: Denmark Footwear Retail Sales Forecast (US$ mn), by Channel Group, 2015-2020
Table 19: Denmark Footwear Retail Segmentation, by Channel Group, 2010-2020
Table 20: Denmark Footwear Retail Sales (DKK mn), by Sub-Category, 2010-2015
Table 21: Denmark Footwear Retail Sales Forecast (DKK mn), by Sub-Category, 2015-2020
Table 22: Denmark Footwear Retail Sales (US$ mn), by Sub-Category, 2010-2015
Table 23: Denmark Footwear Retail Sales Forecast (US$ mn), by Sub-Category, 2015-2020
Table 24: Denmark Footwear Retail Segmentation, by Sub-Category, 2010-2020
Table 25: Key Clothing Retailers in Denmark
Table 26: Key Footwear Retailers in Denmark
Table 27: Denmark Exchange Rate DKK-USD (Annual Average), 2010-2015
Table 28: Denmark Exchange Rate DKK-USD (Annual Average), 2016-2020 Forecasts
Table 29: Conlumino Retail Channel Definitions
Table 30: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2010-2015
Figure 2: Growth Rate of GDP (US$ billion, %), 2010-2015
Figure 3: GDP Value and Growth (DKK billion, %), 2010-2015
Figure 4: Forecasts for GDP Value and Growth (DKK billion, %), 2015-2020
Figure 5: Household Savings Rate (%), 2005-2015
Figure 6: Share of Employment by Sector (%), 2005 and 2015
Figure 7: Unemployment Rate (%), 2005-2015
Figure 8: Inflation Growth Rates (%), 2005-2015
Figure 9: Household Consumption Expenditure of Denmark (DKK billion), 2005 and 2015E
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2015
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2005-2015
Figure 12: Rural and Urban Populations (millions) 2005, 2015 and 2020
Figure 13: Total Population and Growth Rate (Millions, %), 2005-2020
Figure 14: Population Split by Gender (%), 2015 and 2020E
Figure 15: Population Split by Age Group (%), 2015 and 2020
Figure 16: Per Capita Spend on Retail (DKK), 2007 and 2015
Figure 17: Per Capita Spend (DKK) and Total Retail Spend by Age Group (%), 2007 and 2015
Figure 18: Danske banks mobile-pay app
Figure 19: Organic sales by channel and value shares as of 2014
Figure 20: Chinese tourists visiting Denmark
Figure 21: Access of internet through desktops, mobiles and tablets
Figure 22: Key Components of Doing Business in Denmark
Figure 23: Share of Clothing in overall Retail 2015 and 2020
Figure 24: Retail Sales Value and Growth (DKK billion, %) of Clothing 2015-2020
Figure 25: Spend per Head on Clothing 2015 and 2020
Figure 26: Share of Clothing by Womenswear, Menswear, and Childrenwear 2015 and 2020
Figure 27: Womenswear Sales Value and Growth (DKK billion, %) 2015-2020
Figure 28: Menswear Sales Value and Growth (DKK billion, %) 2015-2020
Figure 29: Childrenswear Sales Value and Growth (DKK billion, %) 2015-2020
Figure 30: Online Spend in Clothing and growth, 2015-2020
Figure 31: Online Share of Total Clothing Spend 2015 and 2020
Figure 32: Spending per Channel in Clothing (%) 2015 and 2020
Figure 33: Share of Footwear in overall Retail 2015 and 2020
Figure 34: Retail Sales Value and Growth (DKK billion, %) of Footwear 2015-2020
Figure 35: Spend per Head on Footwear 2015 and 2020
Figure 36: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 2015 and 2020
Figure 37: Women's Footwear Sales Value and Growth (DKK billion, %) 2015-2020
Figure 38: Men's Footwear Sales Value and Growth (DKK billion, %) 2015-2020
Figure 39: Children's Footwear Sales Value and Growth (DKK billion, %) 2015-2020
Figure 40: Online Spend in Footwear 2015-2020
Figure 41: Online Share of total Footwear Spend 2015 and 2020
Figure 42: Spending per Channel in Footwear (%) 2015 and 2020
Figure 43: Denmark Clothing Retail Sales and Forecast (DKK mn), by Channel Group, 2010-2020
Figure 44: Denmark Clothing Retail Sales and Forecast (DKK mn), by Sub-Category, 2010-2020
Figure 45: Denmark Footwear Retail Sales and Forecast (DKK mn), by Channel Group, 2010-2020
Figure 46: Denmark Footwear Retail Sales and Forecast (DKK mn), by Sub-Category, 2010-2020
Figure 47: The Triangulated Market Sizing Methodology
