Summary
Clothing and footwear are two major product sectors in Turkey accounting for 14.4% of the total retail sales in 2014. A rise in disposable incomes, increasing use of credit cards, and changing preferences towards branded products are major factors driving the growth for Turkeys clothing retail sector. A strong affinity to shop for apparel and footwear among Turkish consumers will drive per capita spending to grow at a CAGR of 6.6% over the next five years. Rising health consciousness and new innovations, especially in the sportswear segment, are expected to drive future sales in the footwear market in Turkey.
Key Findings
- Clothing, footwear, accessories, and luxury goods specialists command the major share, accounting for 72.3% of total sales in the clothing sector followed by department stores.
- A wider choice of products, convenience, and the increasing penetration of smartphones is driving the sales of clothing and footwear through the online channel.
- Improving living standards and a demand for high quality textiles is providing new growth dimensions to retailers
- Footwear sales are expected to growing at a CAGR of 7.5% during 2014-2019
Synopsis
Clothing and Footwear Retailing in Turkey- Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting clothing and footwear retail dynamics for mens clothing, womens clothing, childrens clothing, mens footwear, womens footwear, and childrens footwear from 2009 to 2019
- Sales of clothing and footwear products through the following channels from 2009 to 2019: Clothing, footwear, accessories and luxury goods specialists; department stores; other specialist retailers; online; hypermarkets, supermarkets and hard-discounters; value, variety stores and general merchandise retailers; other general and non-specialist direct retailers; cash and carries and warehouse clubs and duty free retailers
- An overview of key clothing and footwear retailers operating across Turkey and their presence across distribution channels
Reasons To Buy
- Gain a comprehensive knowledge on clothing and footwear sector in the Turkish retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behaviour trends in clothing and footwear category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories including menswear, womenswear, childrenswear, mens footwear, womens footwear and childrens footwear in the market, with insights on performance across key channels from 2009, with forecasts until 2019
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the clothing and footwear market
- Analysis of key international and domestic players operating in the clothing and footwear market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Strong economy offers ample growth opportunities for retailers
3.1.1 Robust economy with high growth potential - A positive sign for retailers
3.1.2 Turks tend to spend more as reflected by the lower savings rate
3.1.3 Services sector continues to be the dominant sector for employment
3.1.4 Retailers to benefit from moderate inflation levels
3.1.5 Household consumption doubles, driving spending power
3.1.6 Increasing urbanization is an ideal scenario for retailers
4 Turkish Shoppers
4.1 Supermarkets and big discounters making inroads into market share of local stores that enjoy customer loyalty
4.2 Burgeoning young and middle class consumer demographics - the key target areas for retailers
4.3 Retailers need to balance between westernized, secular and conservative Muslim population
4.4 Increasing number of Turks looking for wholesome shopping experience
4.5 Increasing popularity of credit/debit cards as mode of payments
4.6 E-commerce has great potential for development in both rural and urban areas
4.7 Increasing number of foreign tourist to aid retail growth
5 Doing Business in Turkey
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Laws for foreign investments
5.3 Regulations to ease retail business establishment
5.4 Draft law on regulation of organized retailers
5.5 Taxation policies
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Clothing
6.1.2 Footwear
6.2 Clothing and Footwear Category Overview
6.2.1 Clothing
6.2.2 Footwear
6.3 Major Retailers
6.3.1 Clothing
6.3.2 Footwear
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Turkey Clothing Retail Sales (TRY billion), by Product Sub-Category, 2009-2014
Table 2: Turkey Clothing Retail Sales (TRY billion), by Product Sub-Category, 2014-2019
Table 3: Turkey Footwear Retail Sales (TRY billion), by Product Sub-Category, 2009-2014
Table 4: Turkey Footwear Retail Sales (TRY billion), by Product Sub-Category, 2014-2019
Table 5: Turkey Clothing Retail Sales (TRY mn), by Channel Group, 2009-2014
Table 6: Turkey Clothing Retail Sales Forecast (TRY mn), by Channel Group, 2014-2019
Table 7: Turkey Clothing Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 8: Turkey Clothing Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 9: Turkey Clothing Retail Segmentation, by Channel Group, 2009-2019
Table 10: Turkey Clothing Retail Sales (TRY mn), by Sub-Category, 2009-2014
Table 11: Turkey Clothing Retail Sales Forecast (TRY mn), by Sub-Category, 2014-2019
Table 12: Turkey Clothing Retail Sales (US$ mn), by Sub-Category, 2009-2014
Table 13: Turkey Clothing Retail Sales Forecast (US$ mn), by Sub-Category, 2014-2019
Table 14: Turkey Clothing Retail Segmentation, by Sub-Category, 2009-2019
Table 15: Turkey Footwear Retail Sales (TRY mn), by Channel Group, 2009-2014
Table 16: Turkey Footwear Retail Sales Forecast (TRY mn), by Channel Group, 2014-2019
Table 17: Turkey Footwear Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 18: Turkey Footwear Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 19: Turkey Footwear Retail Segmentation, by Channel Group, 2009-2019
Table 20: Turkey Footwear Retail Sales (TRY mn), by Sub-Category, 2009-2014
Table 21: Turkey Footwear Retail Sales Forecast (TRY mn), by Sub-Category, 2014-2019
Table 22: Turkey Footwear Retail Sales (US$ mn), by Sub-Category, 2009-2014
Table 23: Turkey Footwear Retail Sales Forecast (US$ mn), by Sub-Category, 2014-2019
Table 24: Turkey Footwear Retail Segmentation, by Sub-Category, 2009-2019
Table 25: Key Clothing Retailers in Turkey
Table 26: Key Footwear Retailers in Turkey
Table 27: Turkey Exchange Rate TRY-USD (Annual Average), 2009-2014
Table 28: Turkey Exchange Rate TRY-USD (Annual Average), 2015-2019 Forecasts
Table 29: Conlumino Retail Channel Definitions
Table 30: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (TRY billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (TRY billion, %), 2014-2019
Figure 5: Gross Domestic Savings as a Percentage of GDP (%), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate(%), 2005-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Turkey (TRY billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (TRY), 2006 and 2014
Figure 17: Per Capita Spend (TRY)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Young and middle class population are key target groups
Figure 19: Increasing use of credit cards in Turkey
Figure 20: E-commerce and M-commerce are on a rise
Figure 21: Tourist arrivals to Turkey, (in thousands), 2009 and 2014
Figure 22: Major Province with High Spend on Retail
Figure 23: Key Components of Doing Business in Turkey
Figure 24: Withholding Taxes on Selected Payments of Resident/Non-Resident Corporations
Figure 25: Major Transaction Taxes
Figure 26: Share of Clothing in overall Retail 2014 and 2019
Figure 27: Retail Sales Value and Growth (TRY billion, %) of Clothing 2014-2019
Figure 28: Spend per Head on Clothing 2014 and 2019
Figure 29: Share of Clothing by Women's Wear, Men's Wear, and Children's Wear 2014 and 2019
Figure 30: Women's Wear Sales Value and Growth (TRY billion, %) 2014-2019
Figure 31: Men's Wear Sales Value and Growth (TRY billion, %) 2014-2019
Figure 32: Children's Wear Sales Value and Growth (TRY billion, %) 2014-2019
Figure 33: Online Spend in Clothing and growth, 2014-2019
Figure 34: Online Share of Total Clothing Spend 2014 and 2019
Figure 35: Spending per Channel in Clothing (%) 2014 and 2019
Figure 36: Share of Footwear in overall Retail 2014 and 2019
Figure 37: Retail Sales Value and Growth (TRY billion, %) of Footwear 2014-2019
Figure 38: Spend per Head on Footwear 2014 and 2019
Figure 39: Share of Footwear by Women's Footwear, Men's Footwear and Children's Footwear 20134 and 2019
Figure 40: Women's Footwear Sales Value and Growth (TRY billion, %) 2014-2019
Figure 41: Men's Footwear Sales Value and Growth (TRY billion, %) 2014-2019
Figure 42: Children's Footwear Sales Value and Growth (TRY billion, %) 2014-2019
Figure 43: Online Spend in Footwear 2014-2019
Figure 44: Online Share of total Footwear Spend 2014 and 2019
Figure 45: Spending per Channel in Footwear (%) 2014 and 2019
Figure 46: Turkey Clothing Retail Sales and Forecast (TRY mn), by Channel Group, 2009-2019
Figure 47: Turkey Clothing Retail Sales and Forecast (TRY mn), by Sub-Category, 2009-2019
Figure 48: Turkey Footwear Retail Sales and Forecast (TRY mn), by Channel Group, 2009-2019
Figure 49: Turkey Footwear Retail Sales and Forecast (TRY mn), by Sub-Category, 2009-2019
Figure 50: The Triangulated Market Sizing Methodology
