Competitive Intelligence 2014: Global Paint and Coatings Companies Marketing Strategies

Competitive Intelligence 2014: Global Paint and Coatings Companies Marketing Strategies

Category : Materials & Chemicals
Published On : March  2014



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This new report from Venture Planning Group provides analysis of the marketing strategies of global paint and coatings companies. The report presents:

  • Promotional tactics.
  • Distribution approaches.
  • Product service and support.
  • Customer relations.

The companies analyzed in the report include Akzo Nobel, BASF, DuPont, Henkel, Kansai Paint, Nippon Paint, PPG, RPM, Sherwin-Williams, and Valspar.

Contains 60 pages

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