CompetitiveWatch 2014: Exxon Mobil-Technological Know-How, Marketing Tactics and Strategic Directions in the Global Chemical Market

CompetitiveWatch 2014: Exxon Mobil-Technological Know-How, Marketing Tactics and Strategic Directions in the Global Chemical Market

Category : Materials & Chemicals
Published On : February  2014



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"Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability.  This new report from VPG provides strategic assessment of Exxon Mobil's technological know-how, marketing tactics and strategic directions in the global chemical market.

SECTION I: TECHNOLOGICAL KNOW-HOW

SECTION II: MARKETING TACTICS

SECTION III: STRATEGIC DIRECTION

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