CompetitiveWatch 2014: Henkel-Technological Know-How, Marketing Tactics and Strategic Directions in the Global Paint and Coatings Market

CompetitiveWatch 2014: Henkel-Technological Know-How, Marketing Tactics and Strategic Directions in the Global Paint and Coatings Market

Category : Materials & Chemicals
Published On : February  2014



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Strategic 
assessment of the competitive environment is widely recognized as one of the 
highest priority management responsibilities, the task crucial to business 
survival, growth and profitability.  This new report from VPG provides strategic assessment of Henkel's technological know-how, marketing tactics and strategic directions in the global food and beverage market. 

SECTION I: TECHNOLOGICAL KNOW-HOW

SECTION II: MARKETING TACTICS

SECTION III: STRATEGIC DIRECTION

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