Consumer and Innovation Trends in Disease Management

Consumer and Innovation Trends in Disease Management

Category : Healthcare
May  2013  Pages : 32



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Summary
On May 14-16, our senior analyst Katie Page presented on the Disease Management trend at Vitafoods Europe in Geneva. See the presentation here: http://bit.ly/disease-management.


Synopsis
- Examine the trends driving demand in the disease management space.

- Get actionable recommendations on various strategies that can be used to tap into this demand.

Reasons To Buy
- What do we mean by "disease management" in the consumer packaged goods space?

- What are companies doing to benefit from the trend?

Key Highlights
In Europe, 89% of consumers claim to be interested in food and drinks to improve general health and wellbeing, but only 40% are actively engaged in purchasing them.
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