Consumer and Innovation Trends in Make-Up 2014

Summary
Innovation in make-up products is driven by consumer interest in skin health, convenience, and economy. This report covers a wide variety of make-up products (including eye make-up, face make-up, lip make-up, and nail make-up products), and uses Canadean's TrendSights mega-trend framework to classify key consumers and product trends impacting the category globally.


Synopsis
- Each section contains a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the make-up category.

- Consumer insight analysis covering 23 countries globally highlights the key attitudes and behaviors driving consumers' choice of make-up products.

- Case studies and product examples throughout the brief showcase interesting and innovative make-up products from across the globe.

- Key considerations and potential opportunities have been identified based on consumer preferences and recent product innovations in this category.

Reasons To Buy
- How do Canadean's mega-trends apply specifically to make-up products? How is this likely to evolve over the next few years?

- What are some of the key product characteristics influencing consumer purchasing behavior in cosmetics?

- Where is innovation occurring in make-up products and what does it look like?

- Going forward, what are some of the potential opportunities and key considerations for make-up brands?

- How are industry players using the online space to more effectively engage with consumers?

Key Highlights
Consumer demands are going beyond aesthetics towards skin health benefits. This is mainly explained by consumers' desire to simplify their beauty routines amid sustained economic pressures and day-to-day time constraints. Sun protection, natural ingredients, and anti-aging benefits figure very highly in consumer choices of make-up products.

Multi-functionality is gaining increasing importance among make-up purchasers. It not only delivers on the benefit of convenience, but is also prized for value, therefore constituting an important platform of innovation for make-up brands.

Data provided in easy-to-use tables in Excel