Consumer and Market Insights: Bakery and Cereals in Greece

Consumer and Market Insights: Bakery and Cereals in Greece

Category : Food & Beverages
Sub Category : Confectionery
July  2016  Pages : 120



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Summary
The Bakery and Cereals market in Greece is expected to register marginally higher growth in value terms during 2015-2020 as compared to 2010-2015.The market is led by Bread and Rolls category in value terms while the Breakfast Cereals category is forecast to register fastest growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel across all categories in the country. Private label products in the Bread and Rolls category registered the fastest growth during 2012-2015. Giotis, Sweet And Balance, Fitness and Kellogg's are some of the leading brands in the country.

Key Findings
- The Bakery and Cereals market in Greece is expected to register marginally higher growth in value terms during 2015-2020 as compared to 2010-2015

- The Greek consumers are opting for value for money products in the Bakery and Cereals market

- The Bread and Rolls category has the largest volume share in the overall Bakery and Cereals market

- Hypermarkets and Supermarkets is the leading distribution channel in Greece's Food market

- Flexible Packaging is the most commonly used packaging material in the Bakery and Cereals market in Greece.

Synopsis
Canadean's Consumer and Market Insights report on the Bakery and Cereals market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Baking Mixes, Baking Ingredients, Bread and Rolls, Breakfast Cereals, Cakes, Pastries and Sweet Pies, Dough Products, Cereal Bars, Energy Bars, Cookies (Sweet Biscuits), Savory Biscuits, Morning Goods with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board, Rigid Plastics, and others; container data for: Bag/Sachet, Film, Tray and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures -Key Takeaways

Market Overview and Consumer Demographics
- Value and volume analysis for Greece's Bakery and Cereals market
- Impact of exchange rate fluctuations on Greece's Bakery and Cereals market
- Volume analysis by category
- Degree of trade up/down in Austria's Bakery and Cereals market
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization -at category level
- Inter-country comparison of average price per kg by category

Retail Landscape and Key Distribution Channels
- Leading retailers in Greece's Food market
- Leading distribution channels (value terms) in Greece's Bakery and Cereals market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in Greece's Bakery and Cereals market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Value of Health and Wellness claims by category
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging
- Bakery and Cereals market by type of packaging material/container (in volume terms)
- Bakery and Cereals market by type of packaging closure/outer (in volume terms)
- Bakery and Cereals market by type of packaging, forecast(in volume terms)

Innovation examples
- New products launched in Greece's Bakery and Cereals market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Health and Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health and Wellness definitions
- Explanation of sub-trends
- Methodology
- About Canadean

List Of Tables
Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in EUR and US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to EUR
Table 5: Market volume growth, by category, 2015-2020
Table 6: Segment level analysis by category, 2015
Table 7: Average price per kg comparison by categories
Table 8: Retailer price dynamics (includes % difference from average price)
Table 9: Leading retailers
Table 10: Leading brands by segments, 2015
Table 11: Leading brands by category, 2015
Table 12:Key Health and Wellness product attributes driving sales, 2015
Table 13: Key Health and Wellness consumer benefits driving sales, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior -Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Average Unit Price comparison by categories, Asia-Pacific
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by categories (by value and volume), 2015
Figure 13: Brand share analysis by segments (by value and volume), 2015
Figure 14: Private label penetration by categories, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Key Health and Wellness product attributes driving sales
Figure 17: Key Health and Wellness consumer benefits driving sales
Figure 18: Key Health and Wellness companies by categories
Figure 19: Packaging analysis -key packaging material, type, closure, 2015
Figure 20: Growth in key packaging material, type, closure, 2015-2020
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