Consumer and Market Insights: Dairy and Soy Food in Hungary

Consumer and Market Insights: Dairy and Soy Food in Hungary

Category : Food & Beverages
Sub Category : Dairy Product
July  2016  Pages : 116



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Summary
The Dairy and Soy market in Hungary will register higher growth during 2015-2020 compared to 2010-2015. Milk is the largest category in both value and volume terms while Soymilk and Soy Drinks category is forecast to register fastest growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel for Dairy and Soy products in the country.

Key Findings
- The Dairy and Soy Food market in Hungary will register higher growth in value terms during 2015-2020 compared to 2015-2020 

- The Milk category has the highest volume share in the overall Dairy and Soy Food market in Hungary

- The Soymilk and Soy Drinks category will register fastest Off-trade value growth among all Dairy categories during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel in Hungarys Food market

- Rigid Plastics is the most commonly used packaging material in Hungarys Dairy and Soy Food market


Synopsis
Canadeans Consumer and Market Insights report on the Dairy and Soy Food market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, Fromage Frais and Quark, Milk, Soymilk and Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper and Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others


Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table Of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis -Key Takeaways

Market Overview, Consumer Demographics
- Value and volume analysis for Hungary's Dairy and Soy Food market
- Impact of exchange rate fluctuations on Hungary's Dairy and Soy Food market
- Volume consumption analysis by gender, age, education and urbanization -at category level
- Volume analysis by category (On-trade and Off-trade analysis)
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in Hungary's Food market
- Leading distribution channels (value terms) in Hungary's Dairy and Soy Food market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in Hungary's Dairy and Soy Food market
- Private label growth (in value terms) compared to brands

Health and Wellness analysis
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share

Packaging
- Dairy and Soy Food market by type of packaging material/container (in volume terms)
- Dairy and Soy Food market by type of packaging closure (in volume terms)
- Dairy and Soy Food market by type of packaging, forecast(in volume terms)

Examples of New Product Development
- New products launched in Hungary's Dairy and Soy Food market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Health and Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Health and Wellness definitions
- Channel definitions
- Methodology
- About Canadean

List Of Tables
Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to HUF
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (HUF and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by segments, 2015
Table 12: Leading brands by category, 2015
Table 13: Key Health and Wellness product attributes driving sales, 2015
Table 14: Key Health and Wellness consumer benefits driving sales, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category (Off-trade), 2010-2020
Figure 6: Growth analysis by category (On-trade), 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2011-2014
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by categories (by value and volume), 2015
Figure 11: Brand share analysis by segments (by value and volume), 2015
Figure 12: Private label penetration by categories, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Key Health and Wellness product attributes driving sales
Figure 15: Key Health and Wellness consumer benefits driving sales
Figure 16: Key Health and Wellness companies by categories
Figure 17: Packaging analysis -key packaging material, type, closure, 2015
Figure 18: Growth in key packaging material, type, closure, 2015-2020
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