Summary
Strong economy and low inflation in New Zealand are driving the Dairy and Soy Food market in the country. The market is led by Milk category in value terms while the Butter and Spreadable Fats category is forecast to register fastest growth during 2015-2020. The penetration of private label products remains high in the market. Screw Top is the most popular closure type used for packaging Dairy and Soy Food products.
Key Findings
- The Dairy and Soy Food market in New Zealand is forecast to register marginally higher growth in volume terms during 2015-2020 compared to 2010-2015.
- The Milk category has the highest volume share in the overall Dairy and Soy Food market.
- The Soy-Based Desserts segment is expected to gain maximum share growth within the Dairy-Based and Soy-Based Desserts category.
- Hypermarkets and Supermarkets and Convenience Stores are the leading distribution channels in Milk and Yogurt categories.
- The Soymilk and Soy Drinks category has the highest private label penetration in New Zealands Dairy and Soy Food market.
- Screw Top is the most commonly used closure type in New Zealands Dairy and Soy Food market .
Synopsis
Canadeans Consumer and Market Insights report on the Dairy and Soy Food market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Butter and Spreadable Fats, Cheese, Cream, Dairy-Based and Soy-Based Desserts, Drinkable Yogurt, Fromage Frais and Quark, Milk, Soymilk and Soy Drinks, and Yogurt with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Paper and Board, Flexible Packaging, and others; container data for: Tub, Carton, Film and others
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table Of Contents
Introduction
- Report Scope
Country Context
- Macroeconomic indicators -GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis -Key Takeaways
Market Overview, Consumer Demographics
- Value and volume analysis for New Zealands Dairy and Soy Food market
- Impact of exchange rate fluctuations on Dairy and Soy Food market
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in the category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization -at category level
- Average category level pricing
Retail Landscape and Key Distribution Channels
- Leading retailers in New Zealand's Food market
- Leading distribution channels (value terms) in New Zealands Dairy and Soy Food market
- Leading distribution channels (value terms) by category
Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in New Zealand's Dairy and Soy Food market
- Private label growth (in value terms) compared to brands
Health and Wellness analysis
- Value of Health and Wellness claims by category
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share
Packaging
- Dairy and Soy Food market by type of packaging material/container (in volume terms)
- Dairy and Soy Food market by type of packaging closure/outer (in volume terms)
- Dairy and Soy Food market by type of packaging, forecast(in volume terms)
Examples of New Product Development
- New products launched in Oceania's Dairy and Soy Food market
Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Health and Wellness data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health and Wellness definitions
- Methodology
- About Canadean
List Of Tables
Table 1: Country Indicators -overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to NZD
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (NZD and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by segments, 2015
Table 12: Leading brands by category, 2015
Table 13: Key Health and Wellness product attributes driving sales, 2015
Table 14: Key Health and Wellness consumer benefits driving sales, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis (Total, Off-trade and On-trade), 2010-2020
Figure 4:Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category (Off-trade), 2010-2020
Figure 6: Market value growth analysis by category (On-trade), 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8:Change in market share by category, 2015-2020
Figure 9: Category volume consumption by age, gender, education and urbanisation,2015
Figure 10: Leading distribution channels, overall Food, 2011-2014
Figure 11: Leading distribution channels, overall Dairy and Soy Food, 2015
Figure 12: Leading distribution channels by category, 2015
Figure 13: Brand share analysis by category (by value and volume), 2015
Figure 14: Private label penetration by categories, 2015
Figure 15: Private label and brand share growth, 2012-2015
Figure 16: Value of key Health and Wellness claims, by category, 2010-2020
Figure 17: Leading Health and Wellness companies by category, 2015
Figure 18: Packaging analysis -key packaging material, container, closure and outer type, 2015
Figure 19:Growth in key packaging material, container, closure and outer type, 2015-2020
