Consumer and Market Insights: Feminine Hygiene Market in Peru

Consumer and Market Insights: Feminine Hygiene Market in Peru

Category : Healthcare
February  2016  Pages : 54

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The Feminine Hygiene market in Peru is forecast to register marginally higher growth in value and volume terms during 2015-2020 compared to 2010-2015. The Tampons category will gain maximum market share during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel across Feminine Hygiene categories.

Key Findings
The volume sales of Feminine Hygiene products are forecast to grow at a CAGR of 3.9% during 2015-2020.

Consumers preferred to purchase value products amidst rising inflation in Perus Feminine Hygiene market.

The Sanitary Pads category has the largest volume share in the overall Feminine Hygiene market.

Internal Cleansers and Sprays is the smallest value category in the Feminine Hygiene market.

Canadeans Consumer and Market Insights report on the Feminine Hygiene market in Peru provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Womens Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more 

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, Paper and Board and others; container data for: Bottles, Box, Film and others.

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table Of Contents
Report Scope

Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
Value and volume analysis for Peru's Feminine Hygiene market
Historic and forecast consumption in Peru's Feminine Hygiene market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in Peru's Feminine Hygiene market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
Leading retailers in Peru's Cosmetics and Toiletries market
Leading distribution channels (value terms) in Peru's Feminine Hygiene market
Leading distribution channels ((value terms) by category

Feminine Hygiene market by type of packaging material/container (in volume terms)
Feminine Hygiene market by type of packaging closure/outer (in volume terms)
Feminine Hygiene market by type of packaging, forecast (in volume terms)

Brand Share
Market share of leading brands (in value terms) by category

Innovation examples
New products launched in Peru's Feminine Hygiene market

Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean

List Of Tables
Table 1: Market value analysis in PEN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PEN
Table 4: Average prices (PEN and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by categories, 2015
Enquiry Before Buy
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