Summary
Sanitary Pads and Pantiliners and Shields are the leading categories by volume in the Polish Feminine Hygiene market. Increased consumer focus on personal care will drive the value and volume sales of Internal Cleansers and Sprays during 2015-2020. Busy Polish females will seek out easy-to-carry products that offer greater convenience and flexibility and value products targeted at daily hygiene needs will remain popular.
Key Findings
The Feminine Hygiene market in Poland is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015
Among all the Feminine Hygienecategories, the Internal Cleansers and Sprays category will register the fastest growth during 2015-2020
Hypermarkets and Supermarkets is the leading distribution channel in the Polish Cosmetics and Toiletries market
Flexible packaging is the most commonly used packaging material in the Feminine Hygiene market in Poland
Synopsis
Canadeans Consumer and Market Insights report on the Feminine Hygiene market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Womens Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, Paper and Board, rigid plastics and others; container data for: Bag/Sachet, Box, Blister Pack and others
Consumer level trends: Top four consumer trends which influence Feminine Hygiene product consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-20120
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Feminine Hygiene product consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Report Scope
Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume for the Polish Feminine Hygiene market
Historical and projected consumption in the Polish Feminine Hygiene market
Degree of trade up/down in the Polish Feminine Hygiene market
Volume of the Polish Feminine Hygiene by category
Historical and forecast market value of the Polish Feminine Hygiene by category
Winners and losers in the Polish Feminine Hygiene market
Average category level pricing in the Polish Feminine Hygiene market
Retail Landscape and Key Distribution Channels
Leading retailers in the Polish Cosmetics and Toiletries market
Leading distribution channels in the Polish Feminine Hygiene market
Leading distribution channels by category in the Polish Feminine Hygiene market
Packaging
Feminine Hygiene market by type of packaging material/container
Feminine Hygiene market by type of packaging closure/outer
Feminine Hygiene market by type of packaging, forecasts
Brand Share
Leading brands in the Polish Feminine Hygiene market by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Polish Feminine Hygiene market
How the trend is influencing consumption in the Polish Feminine Hygiene market
How to target the trend in the Polish Feminine Hygiene market
How the trend will evolve in the Polish Feminine Hygiene market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in Poland's Feminine Hygiene market
Appendix
Country context
Sector overview
Category data
Packaging data
Category definitions
Channel definitions
Methodology
About Canadean
List Of Tables
Table 1: Market value analysis in PLN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PLN
Table 4: Average prices (PLN and US$) by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market value (PLN, US$) and volume analysis, 2010-2020
Figure 3: Consumers purchase behavior Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by category, 2015
