Consumer and Market Insights: Feminine Hygiene Market in South Africa

Consumer and Market Insights: Feminine Hygiene Market in South Africa

Category : Healthcare
February  2016  Pages : 75



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Summary
The Feminine Hygiene market in South Africa is forecast to register high growth in value and volume terms during 2015-2020. Rapid urban development is driving the growth of Feminine Hygiene products such as Pantilinersand Shields and Internal Cleansers and Sprays. Meanwhile the demand for basic Feminine Hygiene products will also see a sharp rise through improved awareness, especially among the rural areas.

Key Findings
Sanitary Pads consumption is high among older young adults in South Africa

The Sanitary Pads is the leading value category while, Soap category will register the fastest growth at a high CAGR of 14.5% during 2015-2020.

Hypermarkets and Supermarkets occupies more than half of the market share in the South African Feminine Hygiene market.

Flexible packaging is the most used packaging material which accounts for 83.1% in the Feminine Hygiene market in South Africa.

Synopsis
Canadeans Consumer and Market Insights report on the Feminine Hygiene market in South Africa provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, and Womens Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more 

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper andboard, rigid plastics, rigid metal and others; container data for: Bag/ Sachet, Film, Bottles, Box and others.

 Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Report Scope

Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
Value and volume analysis for the South African Feminine Hygiene market
Historic and forecast consumption in the South African Feminine Hygiene market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in the South African Feminine Hygiene market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
Leading retailers in the South African Cosmetics and Toiletries market
Leading distribution channels (value terms) in the South African Feminine Hygiene market
Leading distribution channels (value terms) by category

Packaging
Feminine Hygiene market by type of packaging material/container (in volume terms)
Feminine Hygiene market by type of packaging closure/outer (in volume terms)
Feminine Hygiene market by type of packaging, forecast (in volume terms)

Brand Share
Market share of leading brands (in value terms) by category

Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the South African Feminine Hygiene market
How the trend is influencing consumption in the South African Feminine Hygiene market
How to target the trend in the South African Feminine Hygiene market
How the trend will evolve in the South African Feminine Hygiene market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption

Innovation examples
New products launched in the South African Feminine Hygiene market

Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of Sub-trends
Methodology
About Canadean

List Of Tables
Table 1: Market value analysis in ZAR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to ZAR
Table 4: Average prices (ZAR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by categories, 2015
Enquiry Before Buy
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