Consumer and Market Insights: Feminine Hygiene Market in the Philippines

Consumer and Market Insights: Feminine Hygiene Market in the Philippines

Category : Healthcare
February  2016  Pages : 70



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Summary
The Philippiness Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share while the Tampons category is forecast to register fastest growth during 2015-2020. Growing trend of online shopping will drive the Filipino Feminine Hygiene market. Websites such as Lazdaa, Amazon, and eBay are witnessing strong growth, driven by convenience and affordability. Promotional deals such as “Buy 1 Take 1”, “price-offs”, and combo or bulk packs such as “Budget Set” or “Red Days Set”, which are common on these websites, will further fuel sales.

Key Findings
The Feminine Hygiene market in the Philippines is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015 

Among all the Feminine Hygiene categories, the Tampons category will register the fastest growth during 2015-2020

Hypermarkets and Supermarkets is the leading distribution channel in the Filipino Cosmetics and Toiletries market
 
Flexible packaging is the most commonly used packaging material in the Feminine Hygiene market in the Philippines

Synopsis
Canadeans Consumer and Market Insights report on the Feminine Hygiene market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2010-2020

Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Womens Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015 

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, Paper and Board, rigid plastics and others; container data for: Bag/Sachet, Box, Blister Pack and others

Consumer level trends: Top four consumer trends which influence Feminine Hygiene product consumption

Future outlook: Reviews and recommendations on how the market will shape up from 2015-20120

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Access the key and most influential consumer trends driving Feminine Hygiene product consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Report Scope

Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index

Market Overview
Value and volume for the Filipino Feminine Hygiene market
Historical and projected consumption in the Filipino Feminine Hygiene market
Degree of trade up/down in the Filipino Feminine Hygiene market
Volume of the Filipino Feminine Hygiene by category
Historical and forecast market value of the Filipino Feminine Hygiene by category
Winners and losers in the Filipino Feminine Hygiene market
Average category level pricing in the Filipino Feminine Hygiene market

Retail Landscape and Key Distribution Channels
Leading retailers in the Filipino Cosmetics and Toiletries market
Leading distribution channels in the Filipino Feminine Hygiene market
Leading distribution channels by category in the Filipino Feminine Hygiene market

Packaging
Feminine Hygiene market by type of packaging material/container
Feminine Hygiene market by type of packaging closure/outer
Feminine Hygiene market by type of packaging, forecasts

Brand Share
Leading brands in the Filipino Feminine Hygiene market by category

Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Filipino Feminine Hygiene market
How the trend is influencing consumption in the Filipino Feminine Hygiene market
How to target the trend in the Filipino Feminine Hygiene market
How the trend will evolve in the Filipino Feminine Hygiene market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption

Innovation examples
New product examples launched in the Filipino Feminine Hygiene market

Appendix
Country context
Sector overview
Category data
Packaging data
Category definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean

List Of Tables
Table 1: Market value analysis in PHP and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PHP
Table 4: Average prices (PHP and US$) by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market value (PHP, US$) and volume analysis, 2010-2020
Figure 3: Consumers purchase behavior Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by category, 2015
Enquiry Before Buy
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