Summary
Feminine Hygiene market of the US is led by the Sanitary Pads category in both value and volume terms while the Internal Cleansers and Sprays will register fastest growth in value terms during 2015-2020. Hypermarkets and supermarkets is the leading distribution channel while sales through Health and Beauty Stores registered fastest growth in 2012-2015
Key Findings
The US stands as one of the countries with highest per capita GDP, making it one of the best markets for Consumer Packaged Goods
The Feminine Hygiene market in the US is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015
The Internal Cleansers and Sprays category will register the fastest growth in value terms during 2015-2020
Hypermarkets and Supermarkets is the leading distribution channel in the US Cosmetics and Toiletries market
Flexible Packaging is the most commonly used Packaging Materials in the Feminine Hygiene market
Synopsis
Canadeans Consumer and Market Insights report on the Feminine Hygiene market in The US provides insights on high growth categories to target, trends in the USage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Womens Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper and board and others; container data for: Film, Box, Blister Pack and others.
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Feminine Hygiene consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Report Scope
Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
Market Overview
Value and volume for the US's Feminine Hygiene market
Historical and projected consumption in the US's Feminine Hygiene market
Volume of the US's Feminine Hygiene market by category
Historical and forecast value of the US's Feminine Hygiene market by category
Winners and losers in the US's Feminine Hygiene market
Average category level pricing in the US's Feminine Hygiene market
Retail Landscape and Key Distribution Channels
Leading retailers in the US's Cosmetics and Toiletries market
Leading distribution channels in the US's Feminine Hygiene market
Leading distribution channels by category in the US's Feminine Hygiene market
Packaging
Feminine Hygiene market by type of packaging material/container
Feminine Hygiene market by type of packaging closure/outer
Feminine Hygiene market by type of packaging, forecasts
Brand Share
Penetration of private label by category in the US's Feminine Hygiene market
Private label performance compare to brands in the US's Feminine Hygiene market
Leading brands in the US's Feminine Hygiene market by category
Appendix
Country context
Sector overview
Category data
Packaging data
Category definitions
Channel definitions
Methodology
About Canadean
List Of Tables
Table 1: Market value analysis in US$ and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Average prices (US$) by category, 2015
Table 4: Leading retailers and store count
Table 5: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2009-2014), Age Profile (2014) Figure 2: Market value (US$, US$) and volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2010-2013
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by category, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by category, 2015
