Consumer and Market Insights: Ice Cream in New Zealand

Consumer and Market Insights: Ice Cream in New Zealand

Category : Food & Beverages
December  2016  Pages : 48



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Summary
A large base of young population and low inflation rate is driving the Ice Cream market in New Zealand. The market is led by the 'Take-Home and Bulk Ice Cream' category in both Off-trade and On-trade volume consumption.On-trade sales account for the highest distribution share of Ice Cream in the country. Fonterra Co-Operative Group Limited and Unilever Plc are the leading players in New Zealand's Ice Cream market.

Key Findings
- The Ice Cream market in New Zealand is forecast to grow at a CAGR of 3.1% in US$ terms during 2015-2020
- The 'Take-Home and Bulk Ice Cream' category accounts for the highest Off-trade and On-trade volume consumption in New Zealand
- On-trade sales account for the majority distribution share across all the categories in New Zealand's Ice Cream market
- Tip Top is the leading brand in the 'Take-Home and Bulk Ice Cream' category in New Zealand
- Prize Off is the most commonly used closure type in New Zealand's Ice Cream market

Synopsis
Consumer and Market Insights report on the Ice Cream market in New Zealand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands 
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015 
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics and Paper and Board; container data for: Tub, Bag/Sachet, Wrapper, Film and Box

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning 

Table Of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis - Key Takeaways

Market Overview
- Value and volume analysis for New Zealand's Ice Cream market
- Impact of exchange rate fluctuations on New Zealand's Ice Cream market
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category (On-trade and Off-trade analysis)
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in New Zealand's Food market
- Leading distribution channels (value terms) in New Zealand's Ice Cream market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value) by category

Packaging
- Ice Cream market by type of packaging material/container (in volume terms)
- Ice Cream market by type of packaging closure/outer (in volume terms)
- Ice Cream market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer

List Of Tables
Table 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to NZD
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (NZD and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by category, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category (Off-trade), 2010-2020
Figure 6: Market value growth analysis by category (On-trade), 2010-2020
Figure 7: Historic and forecast value analysis by category, 2010-2020
Figure 8: Change in market share by category, 2015-2020
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Ice Cream market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value), 2015
Figure 13: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020
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