Consumer and Market Insights: Ice Cream in Singapore

Consumer and Market Insights: Ice Cream in Singapore

Category : Food & Beverages
December  2016  Pages : 52



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Summary
The Ice Cream market in Singapore's is forecast to grow at a higher rate during 2015-2020, compared to during 2010-2015, supported by high disposable income of consumers in the country. The market is led by the 'Take-Home and Bulk Ice Cream' category in volume terms while Artisanal Ice Cream is the leading value category in the market. On-trade sales accounted for the highest distribution share in the Ice Cream market. Unilever Plc, General Mills, Inc. and F and N Foods Pte Ltd are the leading players in Singapore's Ice Cream market.

Key Findings
- The Ice Cream market in Singapore is forecast to grow at a CAGR of 1.6% in volume terms during 2015-2020.
- Consumers are opting for value for money products in Singapore's Ice Cream market.
- The 'Take-Home and Bulk Ice Cream' category accounts for the highest Off-trade volume consumption Brazil.
- Artisanal Ice Cream is the leading value category in Singapore's Ice Cream market. 
- On-trade sales leads the distribution of products in the Singapore's Ice Cream market.
- Private labels are gaining market share from brands in Singapore's Ice Cream market.

Synopsis
Consumer and Market Insights report on the Ice Cream market in Singapore provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015 
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board and Rigid Plastics; container data for: Wrapper, Bag/Sachet,Tub

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning 

Table Of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis - Key Takeaways

Market Overview
- Value and volume analysis for Singapore's Ice Cream market
- Impact of exchange rate fluctuations on Singapore's Ice Cream market
- Degree of trade up/down in Singapore's Ice Cream market (On-trade and Off-trade)
- Volume analysis by category (On-trade and Off-trade analysis)
- Market value and growth rates, by category (On-trade and Off-trade analysis)
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share (Off-trade / On-trade) in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Singapore's Food market
- Leading distribution channels (value terms) in Singapore's Ice Cream market
- Leading distribution channels (value terms) by category

Competitive Landscape
- Market share of leading brands (in value) by category
- Penetration of private label by category in Singapore's Ice Cream market
- Private label growth (in value terms) compared to brands

Packaging
- Ice Cream market by type of packaging material/container (in volume terms)
- Ice Cream market by type of packaging closure (in volume terms)
- Ice Cream market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- Disclaimer

List Of Tables
Table 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Exchange rate fluctuations: US$ to SGD
Table 5: Market volume growth, by category, 2015-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average prices (SGD and US$) by category, 2015
Table 10: Leading retailers
Table 11: Leading brands by category, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Consumers purchase behavior - Trading up/down (Off-trade), 2015
Figure 5: Consumers purchase behavior - Trading up/down (On-trade), 2015
Figure 6: Market volume share analysis by category, 2015
Figure 7: Market value growth analysis by category (Off-trade), 2010-2020
Figure 8: Market value growth analysis by category (On-trade), 2010-2020
Figure 9: Historic and forecast value analysis by category, 2010-2020
Figure 10: Change in market share by category, 2015-2020
Figure 11: Leading distribution channels, overall Food, 2011-2014
Figure 12: Leading distribution channels, overall Ice Cream market, 2015
Figure 13: Leading distribution channels by category, 2015
Figure 14: Brand share analysis by category (by value), 2015
Figure 15: Private label penetration by category, 2015
Figure 16: Private label and brand share growth, 2012-2015
Figure 17: Packaging analysis - key packaging material, container, closure type, 2015
Figure 18: Growth in key packaging material, container, closure type, 2015-2020
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