Consumer and Market Insights: Make-Up Market in Thailand

Consumer and Market Insights: Make-Up Market in Thailand

Category : Consumer Goods
Sub Category : Personal Care and Cosmetics
February  2016  Pages : 74



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Summary
The Make-Up market in Thailand is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015 driven by increasing GDP per capita and a large young working age population. Face Make-Up is the leading category and Eye Make-Up is forecast to register the fastest growth in value terms during 2015-2020.

Key Findings
- Of the four categories analyzed, Eye Make-Up will be the fastest growing value category, registering a CAGR of 6.8% during 2015-2020

- Tweens and Teens accounts for majority of Eye Make-Up and Face Make-Up consumption

- Hypermarkets and Supermarkets is the leading distribution channel accounting for more than one-third of the overall Make-Up distribution in Thailand

- Lever Closure is forecast to register the fastest growth among packaging closures during 2015-2020

- Alticor Inc and Better Way (Thailand) Company Limited are the leading market players in the country

- Make-Up consumption among Thais is mainly influenced by the Fresh, Natural and Pure and Bargain Hunting trends in the market.

Synopsis
Canadean's Consumer and Market Insights report on the Make-Up market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Lip Make-Up, and Nail Make-Up with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share  of brands from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels  such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores  and others in 2014 

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Rigid Plastics, Glass, Flexible Packaging, and others; container data for: Tube, Tray, Bottle and others

- Consumer level trends: Top four consumer trends which influence Make-Up products consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization

- Access the key and most influential consumer trends driving Make-Up products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
- Value and volume analysis for Thailand's Make-Up market
- Historic and forecast consumption in Thailand's Make-Up market
- Category volume consumption analysis by gender, age, education and urbanization
- Degree of trade up/down in Thailand's Make-Up market
- Volume analysis by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Average category level pricing
- Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
- Leading retailers in Thailand's Cosmetics and Toiletries market
- Leading distribution channels (value terms) in Thailand's Make-Up market
- Leading distribution channels (value terms) by category

Packaging
- Make-Up market by type of packaging material/container (in volume terms)
- Make-Up market by type of packaging closure/outer (in volume terms)
- Make-Up market by type of packaging, forecast (in volume terms)

Brand Share
- Brand share of leading brands (in value terms) by category

Consumer trend analysis
- Canadean'sconsumer trend framework and explanation of the Mega-trends
- For key trends in the Thailand Make-Up market
- How the trend is influencing consumption in the Thailand Make-Up market
- How to target the trend in the Thailand Make-Up market
- How the trend will evolve in the Thailand Make-Up market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New products launched in Thailand's Make-Up market

Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Explanation of sub-trends
- Methodology
- About Canadean
List Of Tables
Table 1: Market value analysis in THB and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to THB
Table 4: Average prices (THB and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis -key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share analysis by categories, 2015
Enquiry Before Buy
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